SAS appoints Santiago Fainstein as Head of Latin America

Prior to his new role, Fainstein served as Senior Director of Cloud Sales and Innovation for the region

SAS, a global leader in data and AI, today announces the appointment of Santiago Fainstein as Head of Latin America. Prior to his new role, Fainstein served as Senior Director of Cloud Sales and Innovation for the region, based at the company's headquarters in Cary, NC, since 2021. The executive joined SAS in 2009 as Presales Manager and, since He then held different roles, mainly in sales, pre-sales and business development.

Fainstein has a degree and MBA in business and 20 years of experience in the field of Analytics and AI. He will report to Marvio Portela, Senior Vice President, who is now responsible for sales in Latin America and South West & East Europe (SWEE). At SAS, Marvio has held leadership roles in several regions, including the United States, Latin America, Central America, the Caribbean, Asia and Oceania. Before joining SAS, Marvio worked at several large companies, such as Unisys, Xerox, BEA Systems, Oracle and IBM. 

“Fainstein has been a very important part of our success in Latin America in recent years, helping us to improve our cloud results and our revenue influenced by partners in Latin America, among other important KPIs for our regional and global strategy”, says Portela . “In my new role, Santiago will support me in the region so that we can continue to drive growth together with the incredible team we have.”

“I have worked on strategic initiatives for Latin America in recent years, especially connecting people, products and processes. This is a spectacular moment in the history of SAS, and I am happy to be part of the team and to be able to leverage our sales strategy”, says Fainstein.

Portela's teams are under the leadership of Riad Gydien, Executive Vice President & Chief Sales Officer. He leads a global team focused on driving customer value and business growth for SAS. He is responsible for establishing the global sales strategy and executing it to deliver revenue and ensure customer success.

In 2023, SAS announced an investment of US$1 billion over the next three years to further develop advanced analytics solutions aimed at the unique needs of specific industries. Across banking, government, insurance, healthcare, retail, manufacturing, energy, telecommunications/media and more, SAS will use its decades-long focus on providing customized solutions to challenges across different industries.

This industry commitment and the rapid deployment time of these solutions are the main differentiators of SAS in all regions. All sector solutions will run on SAS® Viya®, the cloud-native AI and analytics platform from SAS.