*by Paulo Oliveira
Digital transformation is not just a fad. Moving towards the automation of processes directly impacts the improvement of results and to begin to understand how your company's scenario is in this context, you can answer a few simple questions, listed below:
– What are the current process flows and how much is your company digitalized? Initially map the main processes of your company and check which of them are automated and which are manual. Talk to employees and managers about their daily lives, both for the automated and manual scenarios. You will probably have very important data from this survey;
– What is the mindset of your managers and employees? It is important for you to know how your employees and managers think about standards according to certain behaviors and actions necessary to keep the strategy always in the right direction;
– Are they aligned with technological changes? Digital transformation is much more than deploying software, but a phenomenon that incorporates all the macro and micro-environment that the company is inserted in with the aim of considerably improving people's processes and lives. It is important to know the level of maturity of professionals in this matter.
With all the answers to these questions in hand, you have an initial diagnosis of how your company's digital transformation process is going. Through a more detailed analysis, it is possible to discover bottlenecks that can be overcome by digitizing procedures that are still using overworked labor or outdated technologies.
It is necessary to understand what resources and KPIs are needed to configure the digital transformation that will actually impact your company's results and lead it to success. Another issue is realizing that this digitization process is a journey to be accomplished in stages and that it is not something to be solved overnight. What is the ideal technology for your business moment? Which departments do you need to start the process with, and which demand is most needed?
Good planning can avoid adversities, such as technical difficulties, some resistance on the part of employees, prioritize areas whose demand is not so urgent, thus predicting the impact on results. That's why it's important to have a specialized company to help with this process. Another important step is to have leadership engagement and alignment in the administration format so that new technologies are applied and used more effectively. Thus, the interaction between employees and the new changes coming from the digital transformation will happen more naturally, under an innovative leadership.
In the case of Human Resources, it is essential that people management strategies use the new resources available to optimize the productivity of the entire team and employees of the company. In this aspect, investing in how employee experience and training for professional development are essential to make HR even more focused on people, leaving the operational part, for example, payroll and control of attendance and benefits, in the hands of companies specialists who offer Outsourcing services.
By digitizing HR routines, it guarantees more speed in the workflow, increased productivity, reduction, or even elimination of manual errors, and a much more strategic people management sector. The functions of people management are, therefore, directed towards processes of greater organizational value. At the same time, the use of HR management software promotes the decentralization of actions and makes the steps less bureaucratic and much simpler to perform.
Among the manual processes that can be digitized are the sending and receiving of documents, vacation programming, consultation of different records, entry of medical certificates, vaccination notices and preventive medicine campaigns, among many other actions. Digital transformation also allows for greater speed in activities, better communication between departments and people, a more assertive workflow with reduced errors and time spent on rework.
According to consultancy Gartner, 92% of CEOs admit the need to digitize HR. Many companies in Brazil need to pay special attention to process automation. Even with the biggest impetus with the adoption of the home office and hybrid work, there is still a need to understand the real importance of digitization and start the implementation process as soon as possible.
That's why the clarification of how important digitalization is for business is so necessary. In addition, digital transformation allows for secure data management, using cloud storage, which also facilitates the sharing of information between sectors, eliminates the risk of data loss, and guarantees a much higher level of data security. .
*Paulo Oliveira, marketing manager at Apdata
Notice: The opinion presented in this article is the responsibility of its author and not of ABES - Brazilian Association of Software Companies
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