STILINGUE by Blip report pointed out that 50% of the publications were made on X (formerly Twitter)
Disclosure | There were more than 70 thousand publications between December 14, 2023 and March 12, 2024
Celebrated on March 8, Women's Day had great repercussions on social media. There were more than 70 thousand publications between December 14, 2023 and March 12, 2024, as pointed out by STILINGUE by Blip, a multichannel platform aimed at creating better digital experiences between brands and consumers, through social listening and the potential of intelligence artificial.
According to the company, the date brought more reflections than tributes. At the beginning of March the topic was already trending on social media, but the biggest volume was on March 8, with more than 52 thousand publications about the date aimed at women. With 50% of publications present on X (formerly Twitter) and 30% on Facebook, issues such as criticism of conservatism and violence against women were highlighted. Furthermore, 41% of the total publications were made by major brands such as Renner, Burger King and Olympikus.
“Respect” and “equality” were two of the main terms used. According to STILINGUE by Blip, more than a thousand publications used the term respect, along with the term equality. The analysis carried out by the company points out that these publications talked, for the most part, about the problems that women face as a result of the lack of respect on the part of men and companies.
Pay equality on the agenda
With more than 1,800 publications on equal pay, the subject was discussed less than in the previous year. In 2023, more than 3 thousand publications on the subject were recorded. Even though there will be a smaller number in 2024, the subject brought important reflections, such as the discussion about the fight for equal pay every day, and not just on the commemorative date.
About STILINGUE by Blip
STILINGUE by Blip is a multichannel platform aimed at creating better digital experiences between brands and consumers, through social listening and the potential of artificial intelligence. The company offers its customers broad, real-time listening to conversations arising from social networks, reviews on websites and applications, news, CRM and other public and private channels. STILINGUE by Blip is the only platform with AI and Natural Language Processing developed for Brazilian Portuguese that understands consumer behavior and performs market analysis. In 2022, the company was acquired by Blip and, today, they are the main platforms in conversational intelligence. More information at https://stilingue.com.br/
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