Adobe launches campaign to launch application with Generative AI

Technology giant focuses on approaching the Brazilian public

Adobe debuted, on April 18, a digital campaign with Brazilian influencers to mark the launch of the Adobe Express mobile application, which will bring Generative artificial intelligence (AI) integrated into the solution. The action was created by the agency Sioux digital 1:1. 

Adobe Marketing Manager, Vitor Gomes, explains that the objective of the campaign is to amplify knowledge about the tool for those who need to create content quickly and creatively, such as educators, independent professionals, digital content creators, journalists, small business owners and many others.

Vitor Gomes

“In addition to the influencer marketing campaign, with paid media to boost influencers' posts, we had a launch event to reinforce our new brand strategy that aims to get closer to the Brazilian public”, explains the executive. 

The team of influencers have different target audiences, but they will all share educational content in a relaxed way to encourage followers to discover a new way of creating and communicating. 

The digital influencers hired for the campaign are Ana Carvalho (@anacarvalhorp), the character Adênia Chloe (@affthefype), Bruno & Hellen Moretti (@midtrack.co), Ana Melo (@itsanamelo), Lua Branding and MKT (@digi.girls), Trash Bag (@saquinhodelixo), Marcela Lúzzio (@marcelaluzzio) and Lucca Najar (@luccanajar). 

“Adobe Express is a plural and democratic app, and these were the premises we worked on when building the strategy for this launch and selection of influencers. It is multifaceted, useful for anyone, from any business segment and easy to use, which is why this casting ranges from the entrepreneurship, social media and even humor segments. The campaign's proposal is not only to boost the use of the app, but to ensure that content creation is always a fun and stimulating experience for users on the network”, says Cristina Ruiz, Director of Operations and Customer Service at Sioux. 

The campaign content can be seen on the influencers' profiles and also on Adobe's Instagram (@adobebra). The new Adobe Express mobile app is available for free for Android and iOS devices on link.