Company breaks sales and revenue record in 2023. This year it reformulates its visual identity and shows strategies to reach R$ 200 million in revenue
Add Value, an integrator specializing in cloud, hyperconvergence, networking, security and virtualization technologies, announces revenue of R$ 145 million in 2023, growing 84% compared to the previous period. The company concluded 2023 with an increase of around 25% in its customer base, reaching the mark of 550 active customers, accumulating R$ 197 million in sales.
With headquarters in São Paulo and regional offices in Rio de Janeiro (RJ), Curitiba (PR), Belo Horizonte (MG) and Brasília (DF), Add Value serves the entire national territory, in addition to participating in projects abroad. The company operates with Cloud, Hyperconvergence, Networking, Security and Virtualization solutions.
“We broke sales and revenue records in 2023. This is mainly due to our aggressive expansion strategy with the creation of Add Value Security in 2022, Add Value Dev in 2023, and the incorporations of Tradesys and HashCloud, which expanded the portfolio of services and products, growing markets and revenue opportunities. Furthermore, projects held back in 2022 were unpacked and implemented, showing the momentum we have taken in recent years”, assesses Thiago Spósito, CMO and partner at Add Value.
Add Value's prospects for 2024 are very good and at the beginning of the first quarter the company is forecasting an acceleration in sales and projects revenue of R$ 200 million for the year. Furthermore, the brand plans to increase its reach with the creation of new offices in the Central-West, South, Triângulo Mineiro and interior regions of São Paulo.
“Although the global market continues to face a decline in economic growth; high global inflation (above 5%), wars, unstable supply chain etc. – some sectors in Brazil continue to have good prospects for new business, such as Finance, Health and Agribusiness. Corporations are constantly increasing their concern with Security and Artificial Intelligence, in addition to turning their focus to expanding their Infrastructure to support new technologies”, explains Spósito.
Strategic repositioning
With the creation of Add Value Security in 2022, the company consolidated its qualifications and participation in the cybersecurity market. Last year was also marked by several investments with the acquisitions of the brands HashCloud (specializing in cloud solutions), Tradesys (a Citrix Platinum reseller) and the opening of a systems and microservices development arm, Add Value Dev.
“By 2024 we will integrate all logos and make Add Value a turn key leader in Brazil and Latin America. We have built a history marked by excellent relationships with our clients and team – and today we are recognized for the quality of our services. Our goal is not only to be a provider of solutions and services, but to consolidate ourselves as an agent that drives business for our customers”, says Spósito.
Add Value operates 100% in the home office model, with a talent retention policy that means it has a very low turnover – ranging between 1 and 5% per year. In 2024, the company will participate in the main IT & Business trade events, in addition to sending delegations of Brazilian executives to the international events of the company's partner brands.
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