Data are part of the Study How new technologies will support organizations and impact the market and point out, among other aspects, a growth in the use of cybersecurity solutions and caution with the adoption of new technologies, such as Artificial Intelligence

ABES – Brazilian Association of Software Companies presented, during a webinar open to the public, the Study “How new technologies will support organizations and impact the market”. The research was carried out using the CATI methodology, with interviews with 100 executives from companies with at least 100 employees. The profile surveyed was executives with influence or decision-making power in hiring and managing the IT department's workforce.

According to data from the International Data Corporation (IDC) analyzed by ABES, Information security is a priority issue for companies in Latin America, which will have, by the end of this year, the second highest growth rate on the planet, 12.2%, second only to China. The study points out that there will be an increase, even in 2023, in the participation of cybersecurity in technology and business budgets, with a preference for solutions with greater coverage and less complex implementation and maintenance, in order to mitigate the shortage of professionals.

The survey also points out that many companies still do not have a complete understanding of what artificial intelligence is and how it can be applied in their businesses, revealing caution with new technologies. The study shows that 57% of respondents do not yet use, nor intend to use, AI-based solutions. The main reasons given are the very costly implementation, especially for smaller companies, in addition to the maintenance cost. The fact that it requires skilled labor also discourages companies, in addition to the fact that many companies are still trapped in a conservative business culture.

“Our goal is to make it possible to understand the dynamics of our market, as technology has evolved quickly and the market follows and adopts trends at the same speed. To confirm this trend, it is enough to analyze the growing evolution in investments in recent decades. From 1989 to 1999, we had US$7 trillion invested in IT. In the decade from 2000 to 2010, it was more than US$ 13 trillion, almost twice as much as the previous decade. And in the past decade, we reached more than US$22 trillion. The research aims to understand how these new technologies will direct the investments of companies so that they can evolve in their digital transformation process”, declared Jorge Sukarie Neto, ABES advisor.

Check out the main conclusions of the study:

  • Brazilian companies face challenges in ensuring the security of their operations and data. About 12% of them still cannot adequately measure incidents.
  • Protecting the heart of operations is an absolute strategic priority, and ensuring the security of the network, data and endpoints is essential.
  • 86% of Brazilian organizations state that they monitor and treat compliance and data privacy, but factors such as budget constraints (for 72% of respondents) and balancing priorities (for 50% of respondents) are factors that limit investments in data security. IT in Brazilian companies.
  • The increasing availability of data offers opportunities to identify patterns and trends. Among the main factors for the adoption of Analytics is the optimization of processes (for 73% of the respondents), followed by the achievement of objectives (for 62%).
  • Private cloud is an option for deploying AI and data solutions. AI adoption can help companies be more efficient. However, in Brazil, companies are taking a more cautious stance on this type of investment, as well as on the adoption of 5G.

Check other data presented firsthand by ABES during the event:

  • The total global spend on information security in 2022 was US$195.5 billion.
  • Total investments in ICT were in the order of US$4.3 trillion, with Brazil in ninth position.
  • Brazil accounts for just under 2% of global ICT investments, with the potential to reach 3% in the coming years.
  • Spending on IoT in Brazil is expected to reach R$11.2 billion in 2026, with 38% of that amount dedicated to connectivity.
  • The market for private mobile networks in Brazil is expected to grow above 35% per year until 2026.
  • For 40% of the interviewed companies, security is the number 1 strategic theme.
  • 62% of companies in Brazil consider IT security to be one of their top technical skills gaps.
  • Protecting the operations center is an absolute strategic priority, and for that it is essential to ensure the security of the network, data and endpoints – the theme “network security” was at the top of the 66% respondents' budget.
  • 86% of Brazilian organizations state that they monitor and treat compliance and data privacy.
  • 25% of organizations said they had no formal data governance processes in place – only 34% said they had a governance group and associated policies in place.
  • Companies understand that identifying patterns and trends in their data can help improve processes – for respondents, data analysis helps predict market demand and understand customer behavior, allowing strategic adjustments. 73% reported being motivated to adopt data initiatives in Analytics for process optimization.
  • Respondents understand that AI can help organizations go beyond process optimization and reduce operating costs. For 57%, technology helps in decision-making processes.
  • Security and reliability, speed and data management are among the priorities for organizations to pursue with analytics and AI solutions.
  • The preference for deploying data and AI solutions has been the private cloud. This is primarily due to regulatory compliance or data security concerns. However, the trend is for the private cloud to give way to proprietary datacenters over the next few years.
  • Using the private cloud can provide a greater level of security, offering flexibility to customize and configure database solutions according to the specific needs of the business. Technology is gaining more and more relevance and market presence.
  • In-house IT teams are currently utilized as part of a more efficient and business-tailored data analytics strategy, with 74% of respondents having their own teams.
  • Even in companies that already use AI, its use is still very restricted and punctual, with a lot of room for evolution, since 47% still uses it on a small scale and for specific or punctual demands.
  • The implementation of AI-based solutions can increase the operational efficiency of companies, with process automation, large-scale data analysis and more accurate decision-making. For 82% of respondents, AI helps improve data analytics/predictive analytics, for 75% AI helps to generate actionable insights faster, and for 42%, AI makes it possible to optimize the operation as a whole.
  • Respondents understand that automating repetitive tasks allows organizations to reach new levels of efficiency. 76% of respondents already use technology for knowledge graphs.
  • Nearly 60% of organizations have purchased and deployed 5G-enabled devices. However, the high cost and lack of standards were pointed out by respondents as limiting the advancement of technology use.
  • Organizations hope that 5G can help improve customer retention and engagement, as well as increase productivity and operational efficiency. For 23%, 5G helps improve customer experience and satisfaction.
  • Companies expect to gain operating efficiencies with 5G equipment, improving connectivity, with lower latency and improved performance to boost productivity. But, 22% of the respondents still expect an improvement in connectivity,
  • For 50% of respondents, the cost of 5G devices discourages the use of technology. For 26%, current technologies serve well.
  • Ensuring operational security in organizations is seen as a priority, especially with regard to critical data in the cloud. For 46%, the priority is the security of the operating technology. Forecast spending on security solutions in Brazil in 2023 is US$1.3bn, which represents growth of 13% year-on-year.
  • The model of distributed environments can make data management difficult, which raises concerns in organizations about the possibility of being vulnerable to cyber attacks. For 63% of the respondents, among the application security challenges that generate the most concern is the breach or loss of data.

The entirety of “How new technologies will support organizations and impact the market” is available for download on this link.

About ABES

ABES (Brazilian Association of Software Companies) aims to contribute to the construction of a more digital and less unequal Brazil, in which information technology plays a fundamental role in the democratization of knowledge and the creation of new opportunities for all. In this sense, it aims to ensure a business environment conducive to innovation, ethical, dynamic, sustainable and globally competitive, always in line with its mission to connect, guide, protect and develop the Brazilian information technology market.

ABES currently represents around 2,000 companies, which account for approximately 85% of revenues in the software and services sector in Brazil, distributed across 24 states and the Federal District, responsible for generating more than 232,000 direct jobs and annual revenues of Rs. $92 billion in 2022.

Access the ABES Portal or speak to the Relationship Center: +55 (11) 2161-2833.

ABES - Press contacts:
Weber Shandwick Brasil -

Paula Boracini – +55 (11) 98415-0314
Carol Herling – +55 (11) 99553-7756

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