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Yahoo! and Tumblr announced that they have reached a definitive acquisition agreement. Even with the lawsuit, Tumblr will maintain its own independent management as a separate business and David Karp will remain its CEO. The product, services and brand will continue to be defined and developed separately.

 
With over 300 million unique visitors every month and 120,000 logins per day, Tumblr is one of the fastest growing social networks in the world, generating over 900 posts per second and users spend over 24 billion minutes connected to every month. More than half of Tumblr users are using the smartphone app, and they average seven hits a day. 
 
With the acquisition, Tumblr's popularity and engagement among creators, curators and readers of all ages brings a significant new community of users to Yahoo!
 
The combination of Yahoo! + Tumblr results in an audience boost for Yahoo! of 50%, reaching more than 1 billion monthly visitors, with growth potential of 20%. The two companies will work together to create advertising opportunities that aim to improve the user experience.
 

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