Wolters Kluwer Health appoints Fabio Miyagawa as new marketing manager for Latin America

The executive assumes the position with the objective of highlighting the company's Clinical Effectiveness solutions, contributing to the strengthening of the brand in the region and developing new businesses.

Wolters Kluwer Health, a leading global provider of information for healthcare professionals and students, has a new marketing manager. Fabio Miyagawa has extensive professional background in marketing in the technology sector, working especially with markets in Latin America and North America. The executive also has experience with B2B marketing in several segments such as healthcare, retail, supply chain management, as well as manufacturing.

Miyagawa will lead Wolters Kluwer Health's marketing strategy for all of Latin America, with the objective of planning and implementing actions that contribute to expanding the reach and adoption of the company's clinical effectiveness solutions in the region. The focus of the work will be on hospitals and health professionals and institutions. "We aim to position and further encourage the use of Wolters Kluwer Health's evidence-based solutions, which help improve Clinical Effectiveness by contributing to the reduction of care variability. Clinical decision support resources make all the difference not only in terms of clinical effectiveness, but also contribute to the improvement of quality management and health care", emphasizes Miyagawa.

Wolters Kluwer Health's solutions are among the most used and recognized by physicians and medical students worldwide. In addition to Uptodate – which is the leading global tool in clinical decision support, used by approximately 1.8 million healthcare professionals in more than 180 countries – Wolters Kluwer Health's Clinical Effectiveness portfolio in Brazil comprises Clinical Drug Information Lexicomp and MediSpan, which incorporate the information and technology needed to strengthen medication decision making. In all, there are more than 2,500 hospitals, 43,000 drugstores, four of the five largest pharmacy chains, and seven of the ten best-ranked medical records in the KLAS.