The webinar ABES Novos Tempos: “Digital transformation and the impact on human capital strategy”, held on July 8th, provided a rich debate on trends, challenges and changes already underway in the management of companies and employees. The event had the support of Weplace, consultancy for human capital management, in the themes of Management & Governance; People; and Culture & Performance.
Rodolfo Fücher, president of ABES, opened the webinar and welcomed the event and explained that the association represents around 2,000 companies, 77% of which are MSEs. He stressed that technology plays a super important role in the dissemination of knowledge and education. Angelica Mari, a journalist specializing in innovation and technology and a columnist for Forbes in Brazil, moderated the debate.
humility to learn
The first speaker to speak was Valéria Carinhato, partner and co-founder of Weplace, a consultancy that develops solutions for the topic of human capital. “This entire transformation is related to the implementation of technology in all business areas of an organization with the objective of making decision-making more efficient and agile. So, we also have to talk about changes in the way of leading, in organizational culture and in processes. People's creative and analytical skills will be more valued, as well as the humility to always learn and communication skills”, he pointed out.
Business model transformation
Ana Hofmann, who leads the area of strategic partnerships for digital transformation at Microsoft Brazil and also a Member of the Knowledge Associates – Cambridge Institution, noted that the so-called digital transformation goes beyond technologies or automation. “It undergoes a change in organizational behavior, impacts on transformations in the business model, on discussions about the purpose, on building relationships based on trust and recognition of the learning journey”, he highlighted.
Respect for differences
Glenda Moreira, Head of LATAM Diversity at Novartis, highlighted that trust is a fundamental point in the digital and cultural transformation of companies. “We are strongly discussing the need for people to be able to be who they really are within organizations, with the possibility of people being respected with all their characteristics, without having to pretend, respecting differences”, he emphasized.
Review of strategies
Claudia Elisa Soares, administrative advisor at the Brazilian Institute of Corporate Governance (IBGC) and Even, pondered the need to adapt the practices of large companies to the reality of MSEs, who need to review their recruitment, selection, training, remuneration strategies , incentive programs and performance appraisal systems. “The strategy needs to be very well communicated by the company as a whole. Innovation allows us to work more productively and has transformed HR management subsystems. Today, we are discussing the balance between the online and in-person worlds”, he pondered.
hyperconnected people
To end the panel, Anderson Godz, founder of Gonew.Co, investor, board member and advisor for the new economy, assessed that the pandemic showed the importance of companies learning to work in a scenario of scarcity of resources, to bet on agility and in the exchange of experiences and collaboration in the communities, even to identify windows of opportunity. “For me, work is not remote. We are in the era of hyperactivism, of millions of hyperconnected people that lead us to have absolutely different work relationships”, he pointed out.
Click on here to watch the full content of this webinar.
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