VTEX, a technology company for e-commerce, has launched a new feature, VTEX Smart Checkout, a checkout tool that brings many innovations and promises to transform the way consumers shop over the web, such as paying without the need for login and password and storing your credit card data so that your next purchase can be much faster.
"VTEX Smart Checkout comes to break some paradigms, allowing consumers to complete a purchase without a password and also allowing them to store credit card data so that the person does not have to type again in the next purchases. All of this on a single page", he explains Alexandre Soncini, director of sales and marketing at VTEX.
The process for making the second purchase without a password and with security certified by the PCI (Payment Card Industry) standards was patented by the Brazilian company.
"This functionality places VTEX at the forefront of global e-commerce. Providing the best application for the retailer to increase their conversion has always been the objective of VTEX Lab, our innovation unit", points out Geraldo Thomaz, founder and co-CEO of the company .
VTEX will invest around R$ 30 million in innovation over the next two years. "We have more than 140 professionals dedicated to innovation", concludes Thomaz.
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