Available to all VTEX customers in Brazil, the integration facilitates the synchronization of product catalogs and the installation of the pixel, among other advantages
VTEX, a digital commerce platform for large companies and retailers, leader in accelerating the transformation of commerce in Latin America and now in global expansion, this week holds the go-live of your partnership with TikTok. Through integration with the TikTok Ads Manager, VTEX customers can easily embed their product catalog into the short video platform, install the pixel with just one click and optimize their campaigns.
“The consumption of short videos has grown significantly in recent years, and this type of content is becoming increasingly essential for digital commerce, as it allows the customer to see the product in use and in more detail, in a real situation. of use”, says Erick Buzzi, SVP of Sales, Marketing and Alliances at VTEX Brasil. “Integrating our platform with a partner with such great reach and engagement and with such potential for sales is a unique and unmissable opportunity for VTEX's retail customers”, he adds.
With VTEX integration and the use of the TikTok pixel, all updates made by brands and retailers to their online stores are replicated immediately across both platforms, minimizing the likelihood of information inconsistencies.
Among the various ad format options, the solution in partnership with TikTok also has the feature of directing users to a private conversation on WhatsApp Business of brands and retailers. Thus, customers over the age of 18 can ask questions about their products of interest.
With the involvement of VTEX's Product and Alliance teams, the go-live of TikTok Ads Manager happened in less than 6 months, and is already used by the brands Connectparts and Rihappy.
“TikTok has proven to be an important part of the brands' marketing strategy, due to its efficiency and global reach. We are increasingly expanding the possibilities for companies to act, which will be able to create another exposure channel and sales opportunity, expanding their presence on the platform and connecting in an even more meaningful way with the TikTok community”, explains Gabriela Comazzetto, head of Solutions Globals for TikTok Businesses in Latin America.
Present at the 8th edition of VTEX DAY, TikTok participated in a lecture that discussed how commerce and entertainment go hand in hand and can impact consumer habits and trends.
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