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Verizon Media and Microsoft announced the signing of a global native ads agreement. Through this agreement, which will be available in January 2019, advertisers will have access to the native ads inventory through platforms with high-performance formats on Microsoft News / MSN, including some exclusive channels.
In addition, the companies have expanded their relationship, which offers access to brand safe video, display and content solutions on Microsoft's global properties, including MSN, Outlook and XBOX. Advertisers can continue to work in partnership with the Verizon Media sales team to access these opportunities across multiple devices.
"We help advertisers easily solve their business challenges with our unified platforms, and we continue to build that solid foundation with even more high-quality inventory through this agreement," said Guru Gowrappan, CEO of Verizon Media. "Partnering with Microsoft allows us to bring this premium inventory together with our technology, quality content and the most diverse and verified data in the industry to connect advertisers to their consumers at scale."
With Microsoft properties reaching nearly 500 million people every month, Verizon platforms will offer high quality native ads on all Microsoft News / MSN pages in more than 30 countries around the world.
In addition, the companies have expanded their relationship, which offers access to brand safe video, display and content solutions on Microsoft's global properties, including MSN, Outlook and XBOX. Advertisers can continue to work in partnership with the Verizon Media sales team to access these opportunities across multiple devices.
"We help advertisers easily solve their business challenges with our unified platforms, and we continue to build that solid foundation with even more high-quality inventory through this agreement," said Guru Gowrappan, CEO of Verizon Media. "Partnering with Microsoft allows us to bring this premium inventory together with our technology, quality content and the most diverse and verified data in the industry to connect advertisers to their consumers at scale."
With Microsoft properties reaching nearly 500 million people every month, Verizon platforms will offer high quality native ads on all Microsoft News / MSN pages in more than 30 countries around the world.
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