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Veritas Technologies, a reference in data management at multicloud, presents its technological projections for 2018, based on research and monitoring of the global IT market. Follow:
 
1. The IT area will be required to take responsibility for managing data in the cloud and reducing costs. In 2017, we identified that 69% of companies wrongly believed that data protection and privacy and compliance were the responsibility of the cloud service provider – a perception that significantly increases the likelihood of data breaches. If we add to this the excessive adoption of multiple clouds (many customers do not take into account the costs involved in this practice), the IT area will have an unpleasant surprise in 2018, as it will finally realize that it is in fact responsible for cloud management. (something that could happen due to a data breach) and the CFO will demand cuts in infrastructure costs. (Source: Truth in Cloud 2017 Survey).
 
2. Although the volume of data will increase exponentially, for the first time there will be a reduction in storage. Last year, the annual data growth rate increased to 48.7%, quickly taking up valuable storage capacity. In fact, more than 50% of the files stored by companies were of an “unknown” nature. In 2018, many successful companies will change their warehousing strategies, moving from a “let's keep absolutely everything” mindset to identifying and storing data that contains valuable or mission-critical information. (Source: Data Genomics Index 2017)
 
3. One of the first companies to be fined by GDPR will be from outside Europe. Despite the impending deployment deadline (May 25, 2018), only 31% of companies surveyed by Veritas worldwide believe they are GDPR compliant. Penalties for non-compliance are severe and this regulation will affect all companies dealing with EU citizens. (Source: GDPR Survey).
 
4. Data management IQ will be driven by new analytics techniques. Traditional archiving, backup and storage will go far beyond an “increase in capacity”. AI will create new data assessment techniques that will redefine information lifecycle management by automating policy enforcement and smarter data management actions. Companies will also turn to their traditional archives for insights into new discoveries, sales initiatives and user experiences across a wide range of verticals. 
 
5. There will be an increase in the severity level of data breaches. According to the Identity Theft Resource Center, in 2016 there were 1,093 data breaches – an increase of 40% compared to 2015. In 2017, this percentage was almost reached in July. That is, it is essential that companies adopt a simple and holistic way to protect and regularly backup their workloads in the cloud, both in complex environments and in-situ. In addition, they must protect their entire infrastructure in a more agile, intelligent and scalable way, especially given the growing threat of ransomware attacks against old and new workloads.

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