Smartphone sales grow 55% in Brazil

Between January and August 2012, Brazilians bought 55% more smartphone devices compared to the same period in 2011, according to GFK. On the other hand, the sale of conventional cell phones fell by 7%. Adding the two categories, sales volume grew by 2%. Reflecting the 4% drop in prices, revenue was down 2%.

 

According to José Guedes, director general of GFK, the drop in smartphone prices was a joint strategy by manufacturers and operators, as both segments are interested in expanding the base of this type of device. 

 

In the case of manufacturers, the reason is the higher profit margin on the sale of smartphones, which have more added value. On the side of the operators, the growth of the customer base that acquire data packages (necessary to access the web through the smartphone) is the main factor to motivate handset promotions.