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A study by IDC Brasil points out that revenue generated was R$ 13.3 billion
The Brazilian cell phone market showed signs of recovery in the first three months of 2017, according to the IDC Mobile Phone Tracker Q1 study, carried out by IDC Brasil, a leader in market intelligence, consulting services and conferences with the Information Technology and Telecommunications industries . Between January and March, 12.4 million cell phones were sold, a growth of 25.4% compared to the same period in 2016. In revenue, smartphones moved R$ 13.3 billion, that is, 22.6% more than in the first quarter of last year, when the handsets generated R$ 10.9 billion in revenue. Feature phones registered, in the first quarter of 2017, R$ 108.7 million, compared to R$ 139.4 million in the same period of 2016, down from 22%.
"The worst moment in the cell phone market in Brazil, experienced at the beginning of 2016, has been overcome and, in the last ten months, there has been an increase in sales in nine", says Leonardo Munin, research analyst for the cell phone market at IDC for Latin America According to him, last year, the high dollar, the changes in the MP do Bem and the country's political and economic uncertainties, which resulted in more conservative strategies on the part of the manufacturers, caused the sector to present a fall. In the first quarter of this year, in addition to the stabilization of the US currency, what most influenced the growth in sales were the launches of important brands at prices similar to previous versions and the redemption of inactive FGTS accounts.
The study by IDC Brasil also shows that the average ticket for smartphones went from R$ 1179 in the first quarter of 2016 to R$ 1142 in the same period this year. “The sale of handsets priced above R$ 1300 was the one that grew the most between January and March, going from 18.8% in 2016 to 25.5% in 2017. For the first time this price range was second only to cell phones with prices between R$ 700 to R$ 999, which represented 49% of the market”, emphasizes Munin.
For 2017, IDC Brasil remains optimistic and forecasts an increase of 7.2% in the total cellular market. “We should have sold 47 million smartphones and 4.2 million feature phones by the end of 2017. Manufacturers have very competitive strategies, which encourages sales. In addition, we have a base of 121 million smartphones in Brazil and the number of old devices is large. This can make users look for newer models and, consequently, boost sales”, concludes Munin.
"The worst moment in the cell phone market in Brazil, experienced at the beginning of 2016, has been overcome and, in the last ten months, there has been an increase in sales in nine", says Leonardo Munin, research analyst for the cell phone market at IDC for Latin America According to him, last year, the high dollar, the changes in the MP do Bem and the country's political and economic uncertainties, which resulted in more conservative strategies on the part of the manufacturers, caused the sector to present a fall. In the first quarter of this year, in addition to the stabilization of the US currency, what most influenced the growth in sales were the launches of important brands at prices similar to previous versions and the redemption of inactive FGTS accounts.
The study by IDC Brasil also shows that the average ticket for smartphones went from R$ 1179 in the first quarter of 2016 to R$ 1142 in the same period this year. “The sale of handsets priced above R$ 1300 was the one that grew the most between January and March, going from 18.8% in 2016 to 25.5% in 2017. For the first time this price range was second only to cell phones with prices between R$ 700 to R$ 999, which represented 49% of the market”, emphasizes Munin.
For 2017, IDC Brasil remains optimistic and forecasts an increase of 7.2% in the total cellular market. “We should have sold 47 million smartphones and 4.2 million feature phones by the end of 2017. Manufacturers have very competitive strategies, which encourages sales. In addition, we have a base of 121 million smartphones in Brazil and the number of old devices is large. This can make users look for newer models and, consequently, boost sales”, concludes Munin.
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