In the first three months of the year, 686 thousand tablets were sold
The tablet market in Brazil in the first quarter of 2019 behaved as expected by IDC Brasil, both in terms of volume and device model purchased. According to the IDC Brazil Tablets Tracker Q1/2019 study, 686,000 tablets were sold, 11% down on the same period in 2018, but with 7% higher revenue, R$430 million.
“The sales numbers prove the sector’s retraction trend and the revenue proves the difference between the tablet consumer of the first and second semesters”, says Wellington La Falce, research analyst at IDC Brazil, leader in market intelligence , consulting and conference services for Information Technology and Communications industries.
According to the executive, in the first months of the year, the adult buys the tablet for him and, therefore, invests in a better product, with a configuration for professional use of the device and features such as a pen and keyboard, for example. In the second semester, the purchase is for the child, and the main function is entertainment.
The purchase of more robust tablets, with more memory, with battery life and larger screens, justifies the average ticket of R$627 in the period, about R$100 more expensive than in the first quarter of 2018. “The model that sells the most is still the basic, 7” inches, but sales of models from 9 to 10” have grown and pulled the average ticket up”, explains the analyst at IDC Brasil.
Another growth trend is in the corporate sector, which consumed 35,000 tablets in the first three months of 2019, an increase of 40% compared to the first quarter of 2018, basically due to an effort in mobility in the areas of sales, automation and education. “In 2018, there was a 57% growth in B2B business compared to 2017, and the first few months of 2019 show that it was not a wave,” says La Falce.
niche product
For IDC Brasil, the retraction in the tablet market will continue, with a retraction of 5% fewer units compared to 2018. “The tablet is a niche product. We are talking about a market that has already sold 10 million units a year and, now, should sell a little more than 3 million”, summarizes La Falce. But, according to the IDC analyst, better tablets will be sold each time. “The tablet is and will continue to be the child's first device, which makes their initiation into the digital world with this device. And, at the same time, the offer of devices with features that allow a differentiated experience of work, play and study, will continue to attract users for whom mobility is imperative”.
“The sales numbers prove the sector’s retraction trend and the revenue proves the difference between the tablet consumer of the first and second semesters”, says Wellington La Falce, research analyst at IDC Brazil, leader in market intelligence , consulting and conference services for Information Technology and Communications industries.
According to the executive, in the first months of the year, the adult buys the tablet for him and, therefore, invests in a better product, with a configuration for professional use of the device and features such as a pen and keyboard, for example. In the second semester, the purchase is for the child, and the main function is entertainment.
The purchase of more robust tablets, with more memory, with battery life and larger screens, justifies the average ticket of R$627 in the period, about R$100 more expensive than in the first quarter of 2018. “The model that sells the most is still the basic, 7” inches, but sales of models from 9 to 10” have grown and pulled the average ticket up”, explains the analyst at IDC Brasil.
Another growth trend is in the corporate sector, which consumed 35,000 tablets in the first three months of 2019, an increase of 40% compared to the first quarter of 2018, basically due to an effort in mobility in the areas of sales, automation and education. “In 2018, there was a 57% growth in B2B business compared to 2017, and the first few months of 2019 show that it was not a wave,” says La Falce.
niche product
For IDC Brasil, the retraction in the tablet market will continue, with a retraction of 5% fewer units compared to 2018. “The tablet is a niche product. We are talking about a market that has already sold 10 million units a year and, now, should sell a little more than 3 million”, summarizes La Falce. But, according to the IDC analyst, better tablets will be sold each time. “The tablet is and will continue to be the child's first device, which makes their initiation into the digital world with this device. And, at the same time, the offer of devices with features that allow a differentiated experience of work, play and study, will continue to attract users for whom mobility is imperative”.
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