An advanced look at technological performance in 2016

By Ryan Bateman, Marketing Director at Dynatrace

 
In 2016 history will repeat itself, but this time for a new audience. Development and Operations teams have been culturally transformed to adapt to the infinite growth of customer expectations for business teams, but not with them. Now, with the tools available to promote collaboration between these teams in a common language, more mature organizations will begin to adopt digital performance management practices, an evolution of APM. Together, these three teams - Business, IT Operations and Development - will innovate quickly, eliminating complexity and delivering a better customer experience.
 
If you have read or seen Daniel Burrus' work on "making predictions", you will understand his concept of separating trends by hardware and software. If your predictions are based on absolute certainties (hard trends), your ability to plan comes with a much higher rate of effectiveness. They are really no longer predictions when you look at them that way.
 
The measurable, tangible and fully predictable facts or "hard trends" for 2016 are:
 
- Companies must offer great experiences to customers in order to survive.
- Companies need both qualitative and quantitative metrics of the customer experience to make accurate decisions ...
- Companies need to have internal collaboration to be successful.
 
The way the company will execute these items are soft trends and are in line with my predictions stated earlier. Digital Marketing teams have noticed a peak in Customer Experience Management and Digital Experience Platforms features, while IT Operations and Development teams have seen similar saturation of Application Performance Management options.
 
No solution is perfect and they both have the same problems!
 
I look forward to 2016 and am optimistic about correlations and eventual integrations that will happen through analyzes, when they are shared by both sides. Companies will achieve their goals more efficiently, as they will achieve an alignment of quantitative business analysis that comes with customer experience solutions and quantitative IT analysis that comes with Application Performance Management solutions. When that happens, customers will also receive more than they want - when they want it - and better than ever.