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UFC, the world's leading mixed martial arts organization, has just announced a new digital partnership with Microsoft, a world reference in technological innovation.
 
The partnership will offer fans using Microsoft's search engine, Bing, the opportunity to benefit from an improved database, which features predictions for the fights, news about the UFC, articles, statistics and results in time real.
 
Using the new "Bing Guess" tool, users will have access to an experience that uses Artificial Intelligence to predict combat results, based on hundreds of characteristics and information about UFC athletes. The statistics are generated from official data reported by the UFC and internet signals that Bing is able to translate as part of the feelings shown by fans.
 
In this way, fans have at their disposal a summary of everything that happened during the night of the fighting, in addition to a detailed forecast, made with Artificial Intelligence resources, of who will probably win a fight, for what reason and even how. The system was developed by the Bing team of engineers in Brazil and will also be available in the US, UK, Canada and Australia soon.
 
The experience is constantly evolving and user interactivity is the main source of the Bing engineering team to provide an increasingly accurate search and forecasting engine.
 
For more information, visit www.ufc.com and search for "Next UFC" at www.bing.com.br

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