ABES event in partnership with Best Performance Group will take place on the 9th and 10th of June
In the conventional pricing approach, each functional area of the company imposes restrictions on the pricing strategy that are individually compatible with its market vision, but also limit the company's ability to be remunerated for the real value of what it creates for customers.The goal of strategic pricing is to determine the most profitable price by capturing more value, not necessarily selling more. Sales and marketing work is not simply to process orders at any price that customers are willing to pay, but rather to increase customers' willingness to pay a price that better reflects the true value of the product.
To promote knowledge and enable participants to develop this new approach, ABES, in partnership with the Best Performance Group, will promote the Strategic Software and Services Pricing Training, on the 9th and 10th of June, in São Paulo.
Applications will be received until June 5, exclusively through the Relationship Center, telephone (11) 2161-2833.
The Best Performance Group is a certified and licensed company using the CustomerCentric Selling, Halifax Consulting, Sales Talent Assessment and Trusted Advisor Associates methodologies. In Brazil since 2003, it has already helped more than 500 companies of different sizes and segments to accelerate their results.
Program
• Marketing pricing strategies.
• Introduction to nomenclatures and cost objectives.
• Direct costs and indirect costs.
• Cost drivers, variable costs and fixed costs.
• Service companies.
• Cost-volume-profit analysis, breakeven point and sales quotas.
• Price decision considering the sales volume and target profit.
• Price decision considering the return on investment.
• Communication of value with the customer.
Instructors
Marcantonio Montesano - With 30 years of experience in the technology, software and services market, he achieved relevant results as a sales professional and entrepreneur. Certified in 1994 in the Solution Selling sales methodology, by Mike Bosworth himself, he introduced and implemented the methodology in Brazil, obtaining a significant improvement in the results of his business. He founded the Best Performance Group in 2003, and was certified in the methodology that evolved from Solution Selling, the CustomerCentric Selling, of which he is licensed.
Edmilson Neves - Professional with over 25 years of sales experience in the Telecommunications and Information Technology sector, having held managerial and executive positions in companies such as Promon, Gradiente and Cisco do Brasil, achieving successive achievements. He is an electronic engineer, graduated from the FEI, with a specialization in Business Management, from the Society for Business Development.
Service
Strategic Software and Services Pricing Training
Dates: June 9th and 10th, 2014
Opening hours: from 9:30 am to 1:00 pm and from 2:00 pm to 6:00 pm
Location: ABES Headquarters - Av. Ibirapuera 2907 8th floor, Cj. 811 - SP / SP
Investment: R$ 1,250.00 (ABES members) and R$ 1,550.00 (non-members)
Registration: exclusively through the Relationship Center, telephone (11) 2161-2833, until June 5.
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