The companies offer technologies with native integration that facilitate the complete management of the operation of the companies in the segments and enhance online sales
THE Pmweb, a technology company for marketing and CRM, has just closed a partnership with TOTVS, the largest technology company in Brazil, to offer integration of the Pmweb Let's Book and Pmweb CRM solutions, aimed at the hospitality and entertainment sector, to the TOTVS PMS, reservation and revenue management system. From this partnership, the companies offer integrated technologies for complete hotel management, reduction of the implantation time and independence of intermediaries, reducing commission expenses.
The Pmweb Let's Book is an e-commerce platform developed to increase direct sales and profit margins, guarantee the best experience for the guest at the time of booking and offer from the first contact with the hotel the same quality and excellence that you will receive during your stay. The platform is fully adaptable, allowing the company to determine its strategies for price dynamics, discounts, tariff fluctuation for frequent customers and all management of direct sales revenue, either through e-commerce or offline through a reservation center. Pmweb CRM is the only CRM developed especially for the hospitality industry, focused on managing guest relationships, creating and automating marketing campaigns. With the tool it is possible to gather customer data, know their preferences, automate campaigns and keep them engaged with the brand.
With the partnership with TOTVS, the solutions are now fully integrated with the PMS of the hotel or entertainment company, offering the most complete platform for customer and sales management. “With these solutions, rates and reservations start to flow directly into the proprietary system, without depending on the management of other platforms, causing the proprietary channel to increase direct sales, have a closer and personalized contact with customers, in addition to ensuring a higher profit margin and revenue for the business ”, says Ana Carolina Fusquine, Vice President of the Hotels segment at Pmweb.
In addition to the integration of technologies, the two companies also entered into a business partnership, and the Let's Book and CRM platforms become part of TOTVS 'commercial portfolio, creating a complete offer for hotel management, adding value to the products and services offered to customers. . According to Claudio Cordeiro, Hospitality director at TOTVS, because they are integrated in a fluid, effective and transparent way, the solutions guarantee benefits for all those involved, including companies that use technology and end customers. “TOTVS works to be a complete technology supplier, in order to facilitate, simplify, provide complete management of the operation and enhance sales, profitability and business productivity. The establishment of new connections in the Hospitality sector meets this objective, complementing our solutions with technology from partners and generating value for the end customer ”, he explains.
The partnership represents the union of two major technology players for the tourism and entertainment sector, which aim to strengthen the concept of bringing innovation and ease to business and improving the experience of the final consumer. "We are a company open data, we will integrate all systems that make sense for our customers' strategy and we work with an open API to be consumed by market partners. We are very happy with this partnership with TOTVS and with the possibility of being able to offer a totally efficient solution, which will bring many benefits to the tourism and entertainment segments ”, concludes Fusquine.
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