From Cost to Strategy: How to Turn the Cloud into a Real Competitive Advantage
Cloud computing has been a key driver in accelerating companies' digital transformation. A February IDC survey indicates that cloud infrastructure spending is expected to exceed US$1.4 billion in 2025, a US$30 billion increase compared to last year.
With cloud computing increasingly integrated into the daily lives of companies and their employees, Carlos Maia, Director of Cloud Solutions at TIVIT and a cloud expert, highlights five strategic functions that deserve attention in 2025:
Hyperconnectivity
Accelerated digitalization has boosted the model remote first, requiring companies to review their concepts and adapt their operations. Challenges include choosing the most appropriate cloud model—public, private, or hybrid—infrastructure scalability, and data security.
Organizations rely on connected ecosystems that combine public and private cloud providers according to demand. Tools such as APIs and code-based management models (DevOps) simplify service integration, optimize infrastructure, and enable the generation of new business insights, whether internally or when offering services to customers.
Flexible infrastructure
The quest for agility and flexibility in digital transformation has led many companies to adopt cloud solutions without carefully analyzing actual consumption. Today, the focus is on resource optimization. The cloud computing model allows infrastructure to be adapted to demand, contributing to cost reduction and more efficient use of contracted services. To ensure efficiency, it is essential to define key performance indicators and encourage effective resource management by developers and IT teams. Uncontrolled consumption can lead to waste, making financial governance a critical factor.
In this context, TIVIT developed OneCloud 2.0, a unified cloud management platform. With executive dashboards, intelligent automation, and a groundbreaking governance module, the solution offers strategic visibility and real-time operational and cost control—key features for IT leaders to make faster, more secure decisions aligned with business objectives.
Adherence to good practices
With the expansion of infrastructure and the acquisition of new services, the cloud environment becomes more complex. The speed of innovation can compromise governance, generating financial and operational risks.
Adopting good architectural and security practices is essential to maintaining system resilience. Partnerships with public cloud providers enable the application of well-structured frameworks, ensuring efficiency and data protection.
Protected architecture
Cyberattacks can compromise business continuity, making security a critical factor in cloud management. The model allows for the adoption of affordable disaster recovery solutions, enabling organizations of all sizes to mitigate the impacts of potential attacks.
Multi-zone, segmented environments offer greater security, ensuring uninterrupted operations and preventing total system compromise. With the increase in remote access via personal devices, additional measures are required to strengthen threat protection.
Continuous innovation
Cloud computing has transformed the way companies consume technology, driving new business approaches. However, the adoption of innovative solutions still faces challenges related to execution and effective integration.
Cloud infrastructure enables advances in Artificial Intelligence, Machine Learning, and Big Data, improving security and operational efficiency. Adopting these technologies expands optimization possibilities and expands business growth potential.
"Investing in secure, flexible, and agile cloud solutions is crucial for companies to remain competitive. Having a trusted partner, like TIVIT, can make all the difference in avoiding problems and ensuring alignment with the latest market innovations," says Maia.
About TIVIT
TIVIT is a Brazilian multinational that connects technology for a better world. With over 25 years of experience and operations in ten Latin American countries, it specializes in creating transformative digital projects. Through its constantly evolving business lines, the company supports companies in sustainability and scalability, with cloud solutions (public, hybrid and private), and enables secure environments, with cybersecurity resources, in addition to developing technologies focused on Artificial Intelligence and offering services focused on automation and SaaS solutions. The digital transformation generated by TIVIT impacts millions of people every day. For more information, visit tivit.com and follow us on LinkedIn and Instagram.
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