In addition to the new leadership in sales in the region, the company invested in hiring executives for the areas of marketing, sales and alliances
An associate of ABES, TIBCO Software Inc., a global reference in integration, management of APIs and analytics, is strengthening its operation in Latin America with new investments in the region. The company expanded its team by hiring new executives for the areas of marketing, consulting, channel network and sales.
Among the strategic hires for TIBCO's activities in the region, is the arrival of Alejandro Couce as general manager for Latin America and the Caribbean. The executive has more than 20 years of experience in the IT area and skills to lead operations in emerging markets.
“The adoption of solutions for integration, information consolidation and data analysis is experiencing a moment of strong growth worldwide, and TIBCO has been a protagonist in promoting this transformation within the big businesses in Brazil and Latin America”, says Alejandro Couce. "I assumed the position of general manager with the mission of raising awareness among companies operating in Brazil that it is possible to increase the performance of their businesses by becoming more connected, fast and innovative with the organized and intelligent use of data".
Graduated in Information Systems and with an MBA in Marketing, the general manager of TIBCO has traced his career working in other companies such as Amdocs, Sigma Systems, Oracle and Accenture. Couce is also a co-author of the books Gestão no S 21st Century (Granica, 1999) and O Cliente Eletrônico (sponsored by Telefónica de España, 2000), in addition to having in his luggage 68 countries visited, on five continents.
The company in Brazil
TIBCO has several customers in Brazil, including Klabin and B3. The company has been in Brazil for more than two decades and offers the most innovative global analytics platforms and solutions integrated with artificial intelligence and IoT, for the finance, telecom, retail, energy, manufacturing, logistics and government segments, among others.
To guarantee companies the best data-based decisions, TIBCO offers solutions that accelerate innovation in businesses with a high volume of data. The TIBCO® Connected Intelligence Cloud platform connects everything, integrates information in real time and enables in-depth analysis through data analysis and study. The solution guarantees the continuous development and digital assets, as well as its integration with other solutions, companies, customers and systems.
TIBCO Connected Intelligence allows you to contextualize information in several ways, simultaneously and quickly. The software uses standards to identify opportunities and threats, notifying any differences in advance. As data flows, they are processed in relation to models or algorithms that use machine learning, data study, human operational experience and other elements to constantly improve intelligence, which allows the organization to make the best decision for the projected result. From this stage, the company can combine and reconcile countless views of its information in an analytical and intelligent way.
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