New solution integrates with the VTEX platform and is now available for implementation by retailers
THE Digital Quality, a company listed on BM&FBOVESPA and specialist in innovative high-value digital solutions, has joined forces with It's in your pocket, a startup focused on products for conversational commerce, to launch Chat-Commerce, a tool capable of completing purchases directly through WhatsApp, without the user having to leave the application.
Chat-Commerce emerged as a response to a market need, since no other solution allows purchases to be completed exclusively within WhatsApp. “We realized that there was a lack of a tool like this in the market and sought out Quality Digital, due to its knowledge of digital commerce, to help us develop it,” explains Fábio Rito, Co-CEO and co-founder of Tá no Bolso. “One of the strengths of Chat-Commerce is that anyone can use it through the store owner’s verified number, since all the steps are carried out via WhatsApp messages, so there is no need to click on links and risk falling for scams,” adds Rito.
According to a survey by Opinion Box, WhatsApp is present on 99% of cell phones in Brazil, being the preferred means of communication for Brazilians. With the projection of growth in conversational commerce transactions reaching US$ 135 billion by 2027, according to a study by Juniper Research, Digital Quality bets on the expansion trend of this market, offering retailers a solution that enhances the customer experience, providing personalized and uncomplicated purchases in real time.
In addition to innovating the purchasing journey, Chat-Commerce stands out by addressing the problem of cart abandonment, which affects 82% of transactions according to research by E-commerce Radar. “The tool contacts the customer via WhatsApp, reminds them of the products left in the cart with description, photo and commercial conditions, confirms delivery data and completes the transaction, all through the app”, explains Rito.
Fully integrated into the platform VTEX, with an average implementation time of 30 days, Chat-Commerce can also be implemented on other e-commerce platforms. Another difference is that there is no need to register cards in advance. The solution cross-references customer and store data to locate the preferred payment method, simplifying and speeding up the purchasing process.
With this technology, retailers can increase conversion rates, improve customer experience, stand out from the competition and achieve a good return on investment, in addition to building customer loyalty and eliminating barriers to purchase. The solution recreates the feeling of a physical store in the digital environment, offering benefits for both large and small businesses, such as:
- Finalize purchases directly on WhatsApp
- Expanding access to e-commerce
- Rescue of abandoned cart sales
- Direct and proactive sales using artificial intelligence
- Cross-selling and up-selling of products and services
- Click-to-pay
- Payment via PIX, without having to access the bank app
- Various interactions via WhatsApp
- Sell on other social media
With easy implementation and advantages for both customers and retailers, Chat Commerce is emerging as a new and exclusive shopping option on the market. “Even though it is a new feature, we already have retailers adopting the solution, and the forecast is for continued growth as the tool becomes more popular among consumers,” says Julio Britto Jr., CEO of Quality Digital. “In addition to its benefits, we believe that the tool will also become popular because it can be used by companies of any size, benefiting both small and large businesses,” concludes the CEO.
About It's in Your Pocket
Tá no Bolso is a technology company focused on providing partners and customers with the best shopping experiences in the social commerce and conversational commerce market. The company was created to help solve two of the biggest pain points in the market:
1) From the companies' perspective, significantly increase conversion in e-commerce and social-commerce transactions through a fully automated, extremely simple and educational journey and due to the customer having obtained greater liquidity capacity.
2) From people's perspective, even those without experience and knowledge of technology can have a pleasant shopping experience, which is very similar to in-person service in physical stores, with the only WhatsApp shopping experience on the market that carries out the purchase from the beginning until the payment is settled, without interrupting the journey, in addition to offering innovative and unprecedented payment methods on the market, such as payment using the FGTS balance, via FGTS-Pay.
About Digital Quality
With over 34 years of history, Quality Digital is one of the leading technology companies in Brazil, with the ability to create unique digital experiences across multiple channels as a differentiator. The Company's mission is to digitally accelerate its clients' businesses with creative, innovative and high-value solutions focused on Digital Strategy, Digital Business, Digital Commerce, AI & Analytics Automation, IT Optimization and ESGRC (Audit, Governance, Risk and Compliance). With this, it helps companies to have better operational performance, governance and communication with their customers using digital platforms, specialized teams and methodologies to promote digital acceleration.
Quality Digital has success stories in the following verticals: industry, airports, utilities, retail, e-commerce, telecom, healthcare, agribusiness, construction, insurance, transportation, service providers, financial institutions, as well as federal and state government institutions, and is one of the largest IT companies in Brazil, with over 2,000 employees. Present throughout the country, with offices in São Paulo, Curitiba and Rio de Janeiro, as well as headquarters in Europe, Spain, the USA and Paraguay, it has already completed projects in over 20 countries and over 300 active clients.
Quality Digital is a company certified by ISO/IEC 20000-1:2018 and HDI, which values people, its culture and Lean management, strengthening the culture of continuous improvement and the commitment to do more and better.
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