Stefanini, one of the most important global providers of technology-based business solutions, in partnership with InEvent, bets on a mobile interaction tool that allows information, communication and interaction in one place.
InEvent is a platform created to maximize interaction during events between organizers, audience and sponsors. The tool aims to increase the returns of agents involved in an event and improve data collection, such as feedback, so that the event can become even better with each edition. The solution aims to promote better interactions within various events, generate greater exposure and visualization of the brands involved, generate different leads and better communicate with the public to capture strategic information for the business.
Through InEvent, an official app is created for the event, in which participants, organizers and sponsors can easily connect and access various tools within the app. In the end, the organizer will be able to access more data about the event in a single report.
According to Eliezer Silveira Filho, Stefanini's marketing manager, the technology consumption model is starting to significantly transform corporations. Cell phones, for example, are already part of people's daily lives and at events they are present all the time. “The participant does not use it only to access content, but also shares the details of the meetings at all times, making the event extrapolate the four walls where it takes place”, says the executive.
For Pedro Góes, CEO of InEvent, with the tool developed in partnership with Stefanini it is possible to increase the reach of the content that exhibitors and organizers want to share in real time. In addition, the advantages of using the tool are numerous, such as: using it as a channel to carry out sponsorship marketing campaigns; deliver the content in real time, making it possible to do an in-depth analysis and find out how many people are reading the messages, thus obtaining data about the interaction.
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