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By Daniel Hoe, Salesforce Marketing Director for Latin America
Is your company taking off and do you want to explore new horizons? Or has the crisis affected your business and investing in another country seems to be the only way out? Before making your decision, it is important to analyze in detail the scenario and the target audience you want to bet on, as well as the direct and indirect competitors. Decision made, check out some tips to succeed in this adventure:
- Recycle proposals: depending on your business, it is possible to adapt plans and projects to similar markets or audiences, reducing time and expenses.
- Focus on the main: we live in the customer era and understanding about their needs and demands requires a customer relationship management solution.
- Bet on diversity: forming a team with professionals from different nationalities, new points of view and complementary experiences brings innovation and new opportunities for the company.
- Attend well to always serve: contact with the customer must be assertive to raise satisfaction, regardless of the market where you operate. The unique vision of the customer must also be evident in these contacts so that the experience with the brand remains consistent.
- Maintain the startup spirit: reap customer feedback on your value proposition and make adjustments, whether in the approach or in your offer.
- Learn from the past: previous successes and mistakes facilitate future decisions.
- Customize what you need: articulate with your team and partners so that the customizations in the systems, including those of customer management, are adapted to the needs of the new markets. Free e-learning to do this can be very advantageous, as is the case with Trailhead.
- Stay in the clouds: Software as a Service will continue to grow, providing the scalability that businesses need today and tomorrow.
- Seek help: consult professional associations to understand your current level of internationalization and what else you will need to prepare.
- Recycle proposals: depending on your business, it is possible to adapt plans and projects to similar markets or audiences, reducing time and expenses.
- Focus on the main: we live in the customer era and understanding about their needs and demands requires a customer relationship management solution.
- Bet on diversity: forming a team with professionals from different nationalities, new points of view and complementary experiences brings innovation and new opportunities for the company.
- Attend well to always serve: contact with the customer must be assertive to raise satisfaction, regardless of the market where you operate. The unique vision of the customer must also be evident in these contacts so that the experience with the brand remains consistent.
- Maintain the startup spirit: reap customer feedback on your value proposition and make adjustments, whether in the approach or in your offer.
- Learn from the past: previous successes and mistakes facilitate future decisions.
- Customize what you need: articulate with your team and partners so that the customizations in the systems, including those of customer management, are adapted to the needs of the new markets. Free e-learning to do this can be very advantageous, as is the case with Trailhead.
- Stay in the clouds: Software as a Service will continue to grow, providing the scalability that businesses need today and tomorrow.
- Seek help: consult professional associations to understand your current level of internationalization and what else you will need to prepare.
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