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Many people already know or have heard about the virtual reality glasses that will soon hit the market, but one of the questions is: how will the content be distributed in VR ((acronym for virtual reality, in English))? To answer this question, the Brazilian startup Youfacer proposes to create a content platform that brings together Entertainment, Games, Education and e-commerce in a single virtual environment.
 
The project, under development, intends to revolutionize the way in which man/PC interacts. Browsing Facebook, watching a 360º video from Youtube, studying or shopping in a virtual mall are some of the options that will be available on Youfacer.
 
The platform will be available for PC, Web, Android and iOS and will be compatible with the main devices on the market such as Oculus Rift, HTC Vive, Samsung Gear VR, Google Cardboard, among others. The platform should be launched in 2017 and aims to provide experiences that make the use of virtual reality devices common in everyday life, as is already the case with smartphones.
 
Felipe Coimbra, director of the company, justifies the investment in a virtual reality device. ''We will solve the problem of access to “VR” content, the biggest challenge is to make the virtual reality experience something common in our daily lives and this we have achieved after many usability tests of the Youfacer interface''. Using the platform, it will also be possible to have experiences such as participating in events such as concerts, 360° sports, playing games in virtual reality, shopping in supermarkets or booking hotels as if they were there, all through VR.
 
The platform will also offer its users a virtual assistant, “Steve”, who will accompany the customer throughout the platform experience, talking to the user and performing tasks through voice commands. By the year 2025, more than 327 million people used virtual reality tools and devices in their daily lives. This market is estimated to earn more than US$ 17 billion worldwide, according to a survey by Goldman Sachs Global Investment Research.

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