Platform differential – CapTable's pre-launch campaign was based on the idea of #bastauma. According to one of the platform's directors, Guilherme Enck, the purpose is to show that it only takes a startup for its investors to have exponential gains, as was the case with investors at 99 – passenger transport application – which today is worth more than US$1bi. “CapTable's differential is the availability of startups that have a real potential to scale and that can generate returns for everyone who invested in it. Our filter is very judicious and has experienced names in the startup and investment markets”.
Startups in fundraising – CapTable went through the so-called MVP (Minimum Viable Product), a common practice in the universe of startups, which is a testing period for the formatting of the product, which allowed its improvement. There are currently four fundraising campaigns available. The first one is the trash which performs 360° waste management connecting waste generators, recycling cooperatives and all industries involved in the chain of discarded products. Another one that is picking up on CapTable is agritech (startups in the agribusiness sector) Eirene Solutions which works in the development of new technologies to innovate the agricultural sector with a focus on sustainability.
From marketing to nanotechnology – In the local marketing sector, CapTable selected and is overseeing the capture for the NOC. It is a startup that works as a SaaS (Software in the Cloud) content production for small businesses in local retail, allowing high-level advertising campaigns to be accessible to small entrepreneurs. Another option that is on the platform list is the InBeauty which carries out applied research in nanotechnology to develop vitamin and mineral supplements in capsules that actually make the body absorb nutrients needed to strengthen nails and hair and to avoid health problems.
About CapTable – Startse's entry as a CapTable partner has generated more credibility and security that investors are looking for in their decision making when making an investment. “We have in our base more than 9,000 startups, 2,000 mentors and 500 companies in our base. Entering as a CapTable partner is not just a bet in this promising niche. It is also an encouraging sign of evolution in the innovation ecosystem in Brazil, which is what we most need right now”, declares Pedro Englert, CEO of Startse. CapTable is part of CFG (Crowd Funding Group), a holding that also houses Cap Rate (crowdfunding for the real estate market).
Headquartered in Porto Alegre (RS), CapTable is regulated by CVM Instruction-588 and has all its functions supervised by the Brazilian Securities Commission (CVM). The startup team provided a Practical Guide to Investing in Startups. The material can be downloaded for free for those interested in investing in this modality and wanting more knowledge to take the next steps.