By Luiz Alberto Rodrigues, CEO and founder of Eicon, provider
of intelligent solutions for public management
Private companies, both small and multinational, use technology to manage several areas, from finance to people management. The most successful ones invest in cutting edge solutions that take care of all processes, including the most complex ones. Every organization, if it wants to be successful, needs to invest in technological solutions not only to stand out in the market, but also to deliver to its consumers an efficient and quality service.
However, despite the strong presence in the private sector, technology is also essential in public administration. In a country in which, according to the IBGE (Brazilian Institute of Geography and Statistics), around 50% of people are connected to the internet, offering an interactive, agile, efficient and intuitive service is essential to bring public services even closer to citizens who need it most and be able to offer a direct return to society.
In addition, public administrators need robust solutions to have more control over the processes of a municipality and to know how to distribute resources in the most appropriate way, in order to improve the population's life. After all, the basis for investing in better hospital facilities, public transport or education is in the good management of the money raised for the municipality and its correct direction.
Technologies aimed at public management are already available on the market and can help on several fronts, including tax collection, health and education. More than offering the public administrator tools to help him in the management of resources, the technology also meets the growing appeal of the population, which demands more and more transparency from the Public Power and anti-corruption practices.
The modernization of the public machine is not only built with process automation systems, but with solutions that perform automatic auditing, avoid deviations and point out inconsistencies. It is essential that quality information is generated based on a set of values that value accountability, transparency and impersonality. Following this model, intelligent systems measure all processes and have tools to assess which suppliers, for example, offer the best costs and services for public management.
More than responding to these needs, technology also plays an important role in meeting the general demands of the population. Imagine being able to report, through an application on your cell phone, the existence of a hole in the street or a burnt-out light on a pole and, at the same time, a central receiving your order and automatically checking how long the problem can be solved ? Imagine that you, as a citizen, could follow the whole process through the same application, until the problem was solved? All of this is already possible and, without a doubt, can contribute to a more assertive and efficient management. The public sector only needs to evaluate the solutions offered in the market and seek the one that best meets its needs.
The fact is that technology, already so present in our daily lives - as a tool for work or entertainment -, also needs to contribute to public management, offering subsidies so that the population is increasingly heard - and served - by public administrators.
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