When the partners of a technology company already consolidated in Latin America arrived in Brazil, they discovered that they would need a specific solution to serve companies here. This is a story that could be told nowadays, but, in fact, it was from this point that the history of Sistran Brasil, a company specialized in providing IT to insurance companies, commemorating 30 years of activity, began. Over that time, the company's focus on this market has been what has strengthened it the most.
“Since our foundation, we have worked to support the business of the largest insurance companies in Brazil and the Americas. We do this by customizing and implementing specialist systems, so that customers can remain focused on their business: selling insurance, ”says Márcio Paes, president of Sistran in Brazil.
Over the years, insurers, like other sectors, have needed to reinvent themselves. Companies started to look more at the front line, at the user experience, at the digital transformation. “This was the biggest change we have had in recent years - having to work at the same time taking care of the back end, internal transactions and processes, integrating them intelligently with the front end”, says Paes.
That is why, in recent years, the company has strengthened its partnerships with strategic consultants and international companies, such as Pegasystems, which bring the most innovative in technology, such as artificial intelligence and process automation of insurance companies (RPA). “Today, solutions embark modernity, in addition to keeping the transitional functioning correctly,” comments Paes.
But more than that, Sistran has become a reference in preparing companies to receive and adopt market trends, mapping processes to find bottlenecks, correcting them, integrating systems that previously did not communicate and customizing products for each of them. your customers. “Our expertise in the insurance market has allowed us to make many successful implementations. We owe this to the fact that our solutions are developed by the local team that has expertise in focusing on functional adherence to the demands of the insurance sector in the country. Brazil has specific rules, difficult to be understood and incorporated into products developed in other countries, for example".
The company accounts for more than 300 thousand hours of development per year, invested in improving and expanding the functionalities to suit the needs of its local and global customers. One of the proofs of its success is that its customer retention rate is unmatched for the market, with relationships that have spanned more than 28 years.
For the future, the CEO predicts that the insurance market will see even more that the technology exists to structure efficient business processes, so that it grows in a planned, sustainable, automated and, sometimes, through disruptive leaps. “Technologies like AI have been around for decades, what happens now is that the insurer clearly perceives and invests massively so that IT can enhance the competitive advantage of the business, demanded by a customer accustomed to digital interactions. Who brings differential is the new way of relating and doing business, based on the new capabilities ”, he concludes.
“Since our foundation, we have worked to support the business of the largest insurance companies in Brazil and the Americas. We do this by customizing and implementing specialist systems, so that customers can remain focused on their business: selling insurance, ”says Márcio Paes, president of Sistran in Brazil.
Over the years, insurers, like other sectors, have needed to reinvent themselves. Companies started to look more at the front line, at the user experience, at the digital transformation. “This was the biggest change we have had in recent years - having to work at the same time taking care of the back end, internal transactions and processes, integrating them intelligently with the front end”, says Paes.
That is why, in recent years, the company has strengthened its partnerships with strategic consultants and international companies, such as Pegasystems, which bring the most innovative in technology, such as artificial intelligence and process automation of insurance companies (RPA). “Today, solutions embark modernity, in addition to keeping the transitional functioning correctly,” comments Paes.
But more than that, Sistran has become a reference in preparing companies to receive and adopt market trends, mapping processes to find bottlenecks, correcting them, integrating systems that previously did not communicate and customizing products for each of them. your customers. “Our expertise in the insurance market has allowed us to make many successful implementations. We owe this to the fact that our solutions are developed by the local team that has expertise in focusing on functional adherence to the demands of the insurance sector in the country. Brazil has specific rules, difficult to be understood and incorporated into products developed in other countries, for example".
The company accounts for more than 300 thousand hours of development per year, invested in improving and expanding the functionalities to suit the needs of its local and global customers. One of the proofs of its success is that its customer retention rate is unmatched for the market, with relationships that have spanned more than 28 years.
For the future, the CEO predicts that the insurance market will see even more that the technology exists to structure efficient business processes, so that it grows in a planned, sustainable, automated and, sometimes, through disruptive leaps. “Technologies like AI have been around for decades, what happens now is that the insurer clearly perceives and invests massively so that IT can enhance the competitive advantage of the business, demanded by a customer accustomed to digital interactions. Who brings differential is the new way of relating and doing business, based on the new capabilities ”, he concludes.
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