With a focus on democratizing the payments offering, the new arm boosts Evertec's solutions in Brazil and reinforces the company's position as a leader in the financial segment
THE Sinqia, a leading technology provider for Brazil's financial system, announces the launch of another unit, this time focusing on payments. This new vertical – which joins the Banks, Pensions, Consortiums and Funds units – arises as a result of the recent acquisition by Evertec and represents a strategic step to strengthen the offer of payment solutions in Brazil, further consolidating the company's position in the financial market.
With this launch, the company puts into practice its objective of boosting Evertec's payment solutions in Brazil, taking advantage of the synergies between Sinqia's customers and the solutions offered by the multinational. The idea is to take advantage of the expertise and technologies of both companies to provide more robust and comprehensive solutions to Brazilian customers. “We want to democratize and enable any company to offer payments to its customers”, reveals Daniel Oliveira, vice president of payments at Evertec Brasil and director of the new unit.
The unit will offer a wide range of services, including issuing and acquiring processing, anti-fraud solutions, issuing physical and digital cards using the BIN Sponsor model, payment accounts and Banking as a Service (BaaS) services, including Pix. “These solutions will provide Brazilian customers with access to advanced technology, security and efficiency”, explains Oliveira.
The products are intended to provide simplicity and agility for companies that want to establish payments operations. One example is the BIN Sponsor solution, which allows any company – and not just regulated institutions – to issue cards in a simple, fast and secure way. BaaS, which offers accounting, financial services and relationships with regulators, will bring a complete structure for companies interested in offering banking services.
“These solutions represent a comprehensive and innovative approach to structuring payments operations, with scalable technology, regulatory support and added services to simplify the process of entering the payments market for any company”, reveals the executive.
Challenges and strategies
The Payments market is complex, but, according to the director of the Payments unit, this is precisely where Evertec's two decades of experience in the payment processing market in several countries, and Sinqia, will make a difference. “We are combining expertise and multiple platforms to deliver a complete portfolio to our clients. We believe that things need to be simpler and we want to support companies from different segments”, he points out.
Keeping an eye on trends
Attentive to trends in the financial market, Sinqia and Evertec continue to focus on improving their offers. For the year 2024, services such as the expansion of contactless payments, the growth in the adoption of QR Code payments and the rise of Artificial Intelligence stand out. “These technologies are part of Evertec’s portfolio in Brazil and can be offered to customers through the new Sinqia Payments unit”, comments Oliveira.
Furthermore, Evertec recognizes the importance of other innovations, such as Pix Automatic and Drex, and is attentive to market developments, identifying opportunities for new business. “This proactive approach reflects the company's commitment to remaining at the forefront of the payments sector, offering innovative solutions aligned with the evolution of customers and the market in general”, concludes the executive.
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