• Fraud attempts prevented in Brazil annually reached R$70 billion in 2024 – almost half of the investments made in Bolsa Família in the same period;
• First new solution, built in conjunction with ClearSale, foresees a reduction of up to 80% in the need for document capture;
• With the acquisition of ClearSale, datatech becomes a leader in the anti-fraud segment and foresees new products in 2025.
One month after completing the acquisition of ClearSale, Serasa Experian announces an ambitious plan: to prevent the loss of more than R$70 billion annually in fraud attempts that would otherwise go to criminals, but which are returned to Brazilian society through efficient, secure and innovative anti-fraud solutions that protect consumers and companies from being scammed every 3 seconds in Brazil.
The first concrete delivery of this commitment is the launch of Document Reuse, a new intelligent document reuse technology, capable of increasing your customers' conversion rates by up to 75% and reducing the need for new document collections by up to 80%.
With a robust database of 130 million previously validated documents — equivalent to 65% of the country's banked population —, the new solution, which prevents consumers from having to resubmit documents when registering, reinforces the datatech's leadership in document validation and its commitment to innovation and security, always bringing new ways to protect customers and consumers against fraud. In many cases, authentication is done in seconds, with the sending of a selfie and with no friction for the user.
“This is an important milestone in the integration with ClearSale and already demonstrates the positive impact we want to generate, supporting the protection of individuals and companies against fraudsters, in addition to bringing more conversion for our customers and more agility and less friction for consumers, making the user experience simpler and easier. With this, we leave less and less room for crime, taking money from fraudsters and giving it back to society”, says Valdemir Bertolo, CEO of Serasa Experian.
The efficiency gain is especially relevant for sectors such as retail, telcos, financial services and betting, where the requirement for new documents can be a factor in consumers giving up.
Document Reuse is also integrated into Valida Bets, Serasa Experian's anti-fraud solution aimed at the online betting sector. The tool helps to comply with current regulations related to the Betting Law (Federal Law 14,790/23) and reinforces the commitment to responsible gaming practices.
“We combine cutting-edge technology and advanced analytics techniques with ClearSale’s expertise in risk behavior, and this union consolidates our leadership in the identity verification and fraud protection market, enhancing our anti-fraud ecosystem on all fronts – such as facial biometrics, document verification and device risk, for example –, in all stages of the authentication journey – from onboarding to financial operations and online transactions – and for all types of business models, from banks and fintechs to ecommerces and marketplaces, expanding companies’ ability to protect their customers efficiently and responsibly, always seeking the perfect equation between: performance, price and experience”, adds Bertolo.
The new solution is part of Serasa Experian's strategy to accelerate the transformation of the digital authentication market, with a focus on social impact, innovation and security. The estimate of more than R$70 billion refers to the potential value of fraud to be prevented in 2025 through the application of technologies from the company's new combined portfolio, which will bring news and product launches at Febraban Tech, which will take place between June 10 and 12 and is the largest technology and innovation event in the financial sector.
Serasa Experian
Serasa Experian is the first and largest Datatech in Brazil. A leader in intelligence solutions for analyzing risks and opportunities, focusing on credit journeys, authentication and fraud prevention. With cutting-edge technology, innovation and the best talent, it transforms the uncertainty of risk into the best decision, helping people achieve their dreams and companies of all sizes and segments to prosper.
Created in 1968, Serasa became part of the Experian Company in 2007, a global company headquartered in London. It is currently responsible for more than 6.5 million daily queries about companies and consumers and protects more than 2.2 billion commercial transactions every year.
Empowers consumers with financial education, facilitating access to fair credit. Helps companies of all sizes and segments to make better decisions, on several fronts to: find new customers, manage current ones more efficiently, grant credit or sell on credit safely, comply with ESG standards, authenticate its customers and prevent fraud, and also charge them at the ideal time, without impacting the relationship.
With the purpose of creating a better future for everyone by expanding opportunities for people and companies, the company trains people in the technology area and promotes small businesses and startups with social impact through its own free programs. It is considered a LinkedIn Top Company and one of the best companies to work for, recognized by GPTW. It is also the most innovative service company in the country, certified by the Valor Inovação Brasil Award.
expert
Experian is a global data and technology company that creates opportunity for people and drives businesses around the world. We facilitate credit journeys, authenticate and prevent fraud, streamline healthcare processes, provide digital marketing solutions, and help drive insights for the automotive industry, all using innovative combinations of our data, analytics, and software. We also help millions of people achieve their financial goals and save time and money.
We operate in a variety of markets, going beyond financial services and operating in the automotive, agribusiness, healthcare, insurance and many other industry segments. To continue innovating, we invest in talented people and advanced technology to unlock the power of data.
Headquartered in Dublin, Ireland, we are a FTSE 100 company listed on the London Stock Exchange (EXPN) and have a team of 22,500 people across 32 countries. Find out more at experianplc.com.
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