The company will offer behavioral trends with the aim of making advertising more targeted and assertive
Serasa Experian, through its startup Serasa Consumer, in partnership with Adobe, decided to increase its presence in digital advertising via DMP (Data Management Platform) and starts to offer new audience groups based on behavior and interest, together with data socio-demographics and exclusive segmentations. It is important to emphasize that the data are made available in a grouped form and without identification of their holders.
With approximately 30 million visits per month, currently, Serasa Consumidor is one of the 10 most important financial sites in the country: “Serasa Consumidor is an ecosystem of financial life, where users can obtain their credit information, negotiate debts with discounts unique, compare different credit options and, above all, learn how to improve your data in order to benefit from better interest rates. We have relationships with more than 30 million people and, as a result, we have a better understanding of consumption habits and the moment in each one's financial journey. From this, it was possible to think of new ways to help companies communicate better with the right audience, through profile, interest and behavior segmentation”, says Pedro Dias Lopes, director of Serasa Consumer.
By promoting a segmented approach, the startup hopes to help companies increase the conversion and efficiency of their advertising campaigns, while reducing the risk of waste in reaching people without the profile of the products or services.
Also according to Lopes, this is yet another important front that the company is now offering: “The audience traits of our platform are very rich in the Brazilian market. We are focused on increasingly improving this experience through affinity groups and, in this way, contributing to smarter decision-making when it comes to digital media. We are sure that we have a tool that will impact major decision-making”, adds Dias Lopes.
According to Thomas King, Senior Product Marketing Manager at Serasa Experian, the company follows the strategy of expanding its data portfolio for the digital market: “We were able to help our customers combine offline and online data to increase relevance in multichannel campaigns. We have an extensive portfolio of marketing data for campaign segmentation, which now also has exclusive data from our startup, Serasa Consumer”.
Since 2012, Serasa Consumer is the branch of Serasa Experian and responsible for strengthening the relationship between the company and the consumer.
In 2017, it underwent a reformulation, became a startup and received the purpose of launching several digital services aimed at improving the financial health of the consumer, such as: Serasa Score, Serasa eCred, Serasa Antifraude, Serasa Tea and Novo Serasa Limpa Nome. The intention of having all these products is to be present throughout people's financial journey, making access to knowledge uncomplicated and democratizing credit for Brazilians in a quick, practical and fair way.
With approximately 30 million visits per month, currently, Serasa Consumidor is one of the 10 most important financial sites in the country: “Serasa Consumidor is an ecosystem of financial life, where users can obtain their credit information, negotiate debts with discounts unique, compare different credit options and, above all, learn how to improve your data in order to benefit from better interest rates. We have relationships with more than 30 million people and, as a result, we have a better understanding of consumption habits and the moment in each one's financial journey. From this, it was possible to think of new ways to help companies communicate better with the right audience, through profile, interest and behavior segmentation”, says Pedro Dias Lopes, director of Serasa Consumer.
By promoting a segmented approach, the startup hopes to help companies increase the conversion and efficiency of their advertising campaigns, while reducing the risk of waste in reaching people without the profile of the products or services.
Also according to Lopes, this is yet another important front that the company is now offering: “The audience traits of our platform are very rich in the Brazilian market. We are focused on increasingly improving this experience through affinity groups and, in this way, contributing to smarter decision-making when it comes to digital media. We are sure that we have a tool that will impact major decision-making”, adds Dias Lopes.
According to Thomas King, Senior Product Marketing Manager at Serasa Experian, the company follows the strategy of expanding its data portfolio for the digital market: “We were able to help our customers combine offline and online data to increase relevance in multichannel campaigns. We have an extensive portfolio of marketing data for campaign segmentation, which now also has exclusive data from our startup, Serasa Consumer”.
Since 2012, Serasa Consumer is the branch of Serasa Experian and responsible for strengthening the relationship between the company and the consumer.
In 2017, it underwent a reformulation, became a startup and received the purpose of launching several digital services aimed at improving the financial health of the consumer, such as: Serasa Score, Serasa eCred, Serasa Antifraude, Serasa Tea and Novo Serasa Limpa Nome. The intention of having all these products is to be present throughout people's financial journey, making access to knowledge uncomplicated and democratizing credit for Brazilians in a quick, practical and fair way.
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