MSMEs that use Conta Azul can consult credit directly from the ERP and increase credit approvals in 35% with the recommendation platform
Serasa Experian, a datatech leader in intelligence solutions for analyzing risks and opportunities, focusing on credit journeys, authentication and fraud prevention, announces a partnership with Conta Azul, a pioneering techfin in cloud ERP for small and medium-sized businesses. The objective is to facilitate the credit analysis process, from the moment of sale to issuing payments to Conta Azul customers, making the process agile and fluid, without having to change environments. The integrated solution was Serasa Recomenda, a platform that suggests credit limits according to each consumer profile and gives recommendations to the entrepreneur on whether and how they should sell to a specific customer.
In addition to a personalized credit report for each CPF and CNPJ consulted, the entrepreneur who uses the service receives a recommendation from Serasa Experian. Based on several variables, such as the Serasa Score, market intelligence information and analytics, it suggests the credit limit and the ideal type of negotiation for the person or company consulted, in addition to the platform creating a credit policy for each document consulted. .
The partnership expands the volume of strategic information offered to Conta Azul customers who, with a few clicks and in an automated manner, can reduce losses due to default. Studies carried out by Serasa, considering users of the solution, indicate a potential increase of 30% in sales. Based on the limit adjustment and Serasa Experian's recommendation, entrepreneurs can sell more to a customer who has a high purchasing potential, with a lower risk of default, and, at the same time, reduce the limit of a customer who can become defaulter. By having more accurate analyses, Serasa Recomenda users increased the payer approval rate by 35% compared to conventional methods, reaching 72.5%.
“Conta Azul is a reference in financial management for small and medium-sized businesses. Increasingly, we bring intelligent solutions into our ERP, automating processes and helping our customers save time for what really matters: making their businesses prosper”, says Vinicius Roveda, CEO of Conta Azul. “Having access to score of potential consumers making credit inquiries without having to leave the ERP will bring agility to sales and even greater security in commercial transactions carried out by our customers”, he concludes.
In qualitative research carried out by Serasa Experian, SMEs benefit from integration, as it speeds up financial processes. Added to this, the experience of the sales journey in a single system, in an automated way, is much easier.
Entrepreneurs who do not have access to Conta Azul's ERP can access Serasa Recomenda directly on Serasa Experian website.
“Credit is an essential tool for entrepreneurs to run their business and just knowing if a customer is in default or what their score is may not be enough to know when to sell in installments and how much to grant as a limit. The analysis of the client's financial profile combined with a recommendation and a credit limit appropriate to that CPF or CNPJ speeds up and helps the entrepreneur to make the best decision. This makes all the difference when selling to the best profiles and avoiding losses due to default. It is this expertise that we bring to Serasa Recomenda, following our purpose of supporting entrepreneurs”, says the vice-president of Small and Medium-sized Companies, Cleber Genero.
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