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In this time of instability, the art of reinventing, creativity and technology have been fundamental to supporting the financial health of businesses. To help micro, small and medium entrepreneurs to continue offering their services even in the period of social isolation, since last month, Serasa Experian has been promoting a series of lives with tips and examples of good practices in business management. Chats take place every Thursday at 6 pm on Serasa Experian's Instagram (@serasa_experian) with company experts and the presence of special guests.

The themes of the lives are varied and, this month, they will cover tips on how to adopt innovative practices and tools in the business, strategies to delight customers and security and negotiation recommendations for the prevention of fraudsters. According to the director of Small and Medium Enterprises at Serasa Experian, Fernanda Monnerat, the purpose of the lives is to provide guidance and functional examples so that entrepreneurs can adopt them in their daily lives.

"Although the current moment is one of adversity, it is important that entrepreneurs look for a way to keep their business running, with adaptations in routines and optimization of resources. For this, the help of technology and the use of creativity are fundamental factors for to ease the drop in revenue, find opportunities and also prepare the company for the moment of recovery, when this whole situation passes”, says Monnerat.

Click on here to participate in Serasa Experian's lives. For those who have lost or would like to review the content of the April lives – which addressed topics such as: remote training of employees, remote people management and sales security for individuals and companies – just click on the following link and check:

www.serasaexperian.com.br/acoes-covid

Searching our markets and using technology as an ally can help businesses

In addition to the lives, Serasa Experian helps small and medium entrepreneurs with a series of free materials focused on the financial health of the business. Some attitudes are simple and can bring relevant results in a short time.

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