Senior launches solution to integrate agribusiness companies

AgroInfo platform can be fully adaptable to customer communication and identity

 

In the last 4 years, the number of users accessing the internet via cell phone in rural areas has jumped from 4% to 24%. There are 6 million more people using the Internet in the countryside. To contribute to this audience in a strategic way, Senior developed the AgroInfo APP, a platform that aggregates all important information in the day to day of the rural producer, such as accounts payable and receivable, balance and grain control, weather forecast, among others. . The APP also allows communication with suppliers of agricultural inputs and implements. 

 

“We designed a solution to serve companies that operate in agribusiness, connecting their day to day to that of the rural producer, with the aim of avoiding waste and gaining greater productivity. Operational efficiency and process automation generate profits for those who work in the agricultural chain, be it in the production of grains and seeds, crop management and contracts with rural producers. Who works in an integrated and modern way, gains agility and earns more and better”, says the Director of Agribusiness at Senior, Cintia Leitão.

 

Senior is a national reference in management software. Within the agribusiness chain, it already has more than 600 customers, the vast majority of them being a reference in the sector. With one of the most complete portfolios for high performance, it offers companies of different sizes and segments solutions in Business Management, Logistics and Warehouses, Field Management, People Management, Relationship Management (CRM) and Access and Security Management. It has more than 100 distribution channels throughout Brazil, business consulting, in addition to its own software factory. 

 

personalization

 

Agrodanielli, a company that operates in the grains, inputs, soybean industrialization, animal feed, poultry and supermarket segments, invested in an “AgroPlus Agrodanielli” platform, which has in its essence all the features of Senior’s AgroInfo.

 

“Our platform can be fully adaptable and personalized with all customer communication. For Agrodanielli, the purchase of this Senior solution is part of the current Agritech moment we are experiencing”, says Cintia Leitão.

 

Benefits for agribusiness companies: strengthening the relationship with the producer and increasing loyalty; simplified and targeted communication for different groups; increased sales through messaging; more assertive visits to the rural producer; time and cost savings at the trading desk.

 

Benefits for the Rural Producer: relevant data from their suppliers of agricultural inputs and implements, in the palm of their hand. Time and cost savings; more assertive visits to suppliers; financial and physical control 24 hours a day.