Senior announced an investment in SocialBase, a technology-based company focused on the development of Brazilian Corporate Social Network solutions.
With the investment, SocialBase's solution becomes part of Senior's portfolio, integrating collaboration and productivity solutions aimed at human capital management. “Senior is always at the forefront when it comes to People Management. For 15 times we were in the ranking of the five companies in Brazil most remembered in the biggest award in the sector and we are proud to deliver solutions that adhere to the needs of the market ”, says CEO Carlênio Castelo Branco. “With the SocialBase solution, our customers will have the most modern platform for corporate communication - essential for the digital transformation of companies of all sizes and segments”, continues the executive.
Senior grew 15% in 2016 and ended the year with gross revenue of R$ 257.5 million. This is the 10th operation in the Mergers & Acquisitions area of Senior - which in July this year announced the acquisition of Gôndola Sistemas, a solutions company for the supermarket segment. In the current operation, the initial investment in SocialBase is 25% and, over the next three years, Senior has the option of making a total acquisition proposal. The strategy contributes to the company's position in believing in people as protagonists of both their careers and the digital transformation.
“We are looking for mobility, interaction and collaboration all the time. And having that in the corporate environment, people become more engaged with the purpose of the company where they work ”, explains the Senior CEO. “HR is in transformation. The world is already digital and the Human Resources areas of companies need to follow this evolution, working with an entirely digital HR ”, he says. Also according to Carlênio, a social and technological platform allows employees to gain relevance, knowledge and actively participate in the internal events of the organization they belong to.
Investment accelerates development of social platform
Senior and SocialBase share common values and clients, such as Porto Seguro, ACSC, Risotolândia and Embraed. Founded in 2011 and based in Florianópolis (SC), SocialBase, in addition to the corporate social network solution, is responsible for creating the content of one of the most accessed blogs on the subject in the country, Cultura Collaborativa. The company developed its own implementation methodology that enhances the use and engagement of people in the tool, with studies, research and benchmarks aimed at medium and large companies - a great differentiator for Senior customers who start using the solution.
“SocialBase's Corporate Social Network is an internal communication platform with friendly usability aimed at corporate collaboration that prioritizes the role, autonomy and productivity of managers and employees”, explains Radamés Martini, founder and CEO of SocialBase. There are currently 40 thousand users in 30 customers using the company's solution. One of the main challenges for the implementation of a Corporate Social Network is the acculturation of people in relation to the use of the tool as a solution of good practices for the corporate world.
With the investment made by Senior, SocialBase intends to reinforce the development of new solutions to be added to the corporate social network and, mainly, to improve integration technologies with the most different business management systems. “We are increasingly positioning SocialBase as a collaborative platform that communicates and connects all the customer's business networking, from areas such as human resources, sales, finance, as external suppliers, distribution channels, among others,” explains Martini.
The company will continue to integrate and expand its platform with several market management solutions. The tool already has integrations with several solutions besides those of Senior, such as productivity tools, business management, communication, among others.
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