*Per Rennan Sanchez

The technological panorama for 2024 projects a scenario marked by the broad integration of artificial intelligence (AI) into business operations. However, the real revolution is not just in the adoption of AI, but also in how it will be expertly translated into practical, transformative solutions over the next year.

Gartner's estimates echo a paradigmatic shift, predicting that by 2026, more than 80% companies will have incorporated generative AI application programming interfaces, models and/or technology-enabled applications into their production environments. This considerable leap, compared to today's less than 5%, suggests a democratization of generative AI, promising to redefine task automation, increase productivity and open new horizons of business growth.

However, delving into the potential of AI is just the beginning. The great challenge faced by society and companies lies in the effective assimilation of these innovations and their pragmatic application. Take the supermarket retail sector as an example, in which AI can be a strategic ally in optimizing processes. In addition to reducing operational costs, AI-driven automation can offer smarter inventory management, minimizing losses and maximizing logistics efficiency.

In the hotel sector, for example, the technological revolution manifests itself in the automation of the check-in and check-out process. In addition to providing a more agile and convenient experience for guests, this automation allows the team to focus on more personalized and essential aspects of customer service.

In the context of restaurants, AI is not just limited to complex algorithms, but also becomes a tool to improve customer relationships. By delegating responsibilities, such as reservations, to intelligent systems, staff can focus on creating more authentic and personalized experiences, strengthening ties with their clientele.

Furthermore, we cannot ignore the external factors that shape this scenario, such as the exponential increase in processing power and OpenAI's improved ability to handle large volumes of data. These innovations represent unique opportunities for integrating companies, which, however, face the challenge of channeling this potential into practical and concrete solutions for their customers.

In 2024, it will be crucial to understand that trends will be a practical reflection of the innovations of the previous years. Technologies that emerged a decade ago, such as cloud computing, are now ready to be integrated into business routines. More than the mere adoption of cutting-edge technologies, the emphasis is on the ability of companies and IT leaders to translate these tools into operational reality. Ultimately, technology only becomes valuable when it becomes an integral part of everyday life, and the challenge is to find the balance between the revolutionary potential of AI and its efficient implementation in business practice.

Rennan Sanchez, CTO at Skyone

Notice: The opinion presented in this article is the responsibility of its author and not of ABES - Brazilian Association of Software Companies

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