By Vinicius Maximiliano Carneiro, lawyer and writer, author of the book Dinheiro na Multidão - Opportunities x Bureaucracy in the National Crowdfunding
One of the biggest resistance of internet users and potential donors of crowdfunding campaigns in Brazil, is linked to the risks that the announced project does not meet the expectations or does not "take off"! And this risk is real and must always be the object of reflection by the financiers, regardless of the segment in which the project is.
It is very common, right after having a successful campaign, that the creators of the project get too excited and end up spending badly, badly or wrongly the amount entrusted to them, generating frustration and distrust in the dozens of online donors.
Since the launch of the work "Dinheiro da Multidão: opportunities x bureaucracies in the national crowdfunding", I have always been warning about the need to offer more security to the financiers market, so as to leverage adherence to the collective financing sites that are emerging throughout Brazil . Without this reciprocal, market growth becomes slow and often anchored in mistrust.
In addition, I always like to stress that this aspect is not only negative. It indicates that the services and indirect jobs generated by crowdfunding projects have a much greater social impact than just making the project happen in its economic scope. This is a new way to reach a consumer market, make your product or service known, and, of course, get your good idea off the ground.
And this trend is being adopted worldwide, including the creation of "quality seals" in projects, whose main purpose is to certify to the financier that that project meets minimum criteria of viability, success and that the products or services are delivered and that the losses that we have seen in the market are minimized.
The start for this innovation was given by Indiegogo, one of the largest crowdfunding sites in the United States. And they created not only the label, but a spectacular strategic partnership to, in addition to checking the project, make it viable (almost) that at any cost!
For now, the seal will only be for projects related to the hardware area, to ensure that initiatives of this nature are able to reach the end. This adds two strong business ideas that deserve our attention: the safety of the funder (user) and the consolidation of the platform's brand and the certification partner!
At first glance, it may seem simple, but it is very powerful from the point of view of the consolidation of the crowdfunding market, especially if adopted in more "suspicious" markets such as Brazil. The rate of rejection to make donations over the network reaches more than 60% among Brazilian internet users who could potentially finance projects. The fear of losing the donated money is the biggest one (close to 78%).
Now, imagine a scenario in which multidisciplinary teams would previously analyze the projects, listing bottlenecks, difficulties, risks, future analysis and strategic planning? Imagine how many consulting jobs would be generated?
Bringing heavy brands into the platforms' routine that commit to previously certifying really viable projects, creates the security and leverage bridges of the market that many of the new ideas need, even more in their initial stage.
It is almost a "feasibility mentoring" for the creator of the project, and if he knows how to take advantage of it, it will generate unprecedented impact marketing, even more for unknown products and services.
I sincerely see in crowdfunding a new window of opportunities for the job market, including this aspect of auditors and certifiers pre-launching projects. As much as the platforms deny having responsibility for the results of the advertised campaigns, showing that there is a concern to protect the user sounds very good to the ears of those who would like to start their small financing with the use of this tool.
If you want to know more about crowdfunding in Brazil, access the completely free work Dinheiro da Multidão on here.
It is very common, right after having a successful campaign, that the creators of the project get too excited and end up spending badly, badly or wrongly the amount entrusted to them, generating frustration and distrust in the dozens of online donors.
Since the launch of the work "Dinheiro da Multidão: opportunities x bureaucracies in the national crowdfunding", I have always been warning about the need to offer more security to the financiers market, so as to leverage adherence to the collective financing sites that are emerging throughout Brazil . Without this reciprocal, market growth becomes slow and often anchored in mistrust.
In addition, I always like to stress that this aspect is not only negative. It indicates that the services and indirect jobs generated by crowdfunding projects have a much greater social impact than just making the project happen in its economic scope. This is a new way to reach a consumer market, make your product or service known, and, of course, get your good idea off the ground.
And this trend is being adopted worldwide, including the creation of "quality seals" in projects, whose main purpose is to certify to the financier that that project meets minimum criteria of viability, success and that the products or services are delivered and that the losses that we have seen in the market are minimized.
The start for this innovation was given by Indiegogo, one of the largest crowdfunding sites in the United States. And they created not only the label, but a spectacular strategic partnership to, in addition to checking the project, make it viable (almost) that at any cost!
For now, the seal will only be for projects related to the hardware area, to ensure that initiatives of this nature are able to reach the end. This adds two strong business ideas that deserve our attention: the safety of the funder (user) and the consolidation of the platform's brand and the certification partner!
At first glance, it may seem simple, but it is very powerful from the point of view of the consolidation of the crowdfunding market, especially if adopted in more "suspicious" markets such as Brazil. The rate of rejection to make donations over the network reaches more than 60% among Brazilian internet users who could potentially finance projects. The fear of losing the donated money is the biggest one (close to 78%).
Now, imagine a scenario in which multidisciplinary teams would previously analyze the projects, listing bottlenecks, difficulties, risks, future analysis and strategic planning? Imagine how many consulting jobs would be generated?
Bringing heavy brands into the platforms' routine that commit to previously certifying really viable projects, creates the security and leverage bridges of the market that many of the new ideas need, even more in their initial stage.
It is almost a "feasibility mentoring" for the creator of the project, and if he knows how to take advantage of it, it will generate unprecedented impact marketing, even more for unknown products and services.
I sincerely see in crowdfunding a new window of opportunities for the job market, including this aspect of auditors and certifiers pre-launching projects. As much as the platforms deny having responsibility for the results of the advertised campaigns, showing that there is a concern to protect the user sounds very good to the ears of those who would like to start their small financing with the use of this tool.
If you want to know more about crowdfunding in Brazil, access the completely free work Dinheiro da Multidão on here.
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