Seekr, a Brazilian company that provides multichannel solutions through a monitoring, customer service (SAC 2.0) and relationship management tool on social media, has launched a new version of its platform, with solutions that direct customers more dynamically and assertive. The main change, to improve the user experience, comes with the implementation of the "Social Journey" methodology, which works as a guide - the user starts with the monitoring, after this step he provides the service, relates to his customers and , finally, you can analyze the results obtained.
The process is cyclical, but the stages – Monitor, Attend, Relate and Analyze – do not depend on each other, that is, the customer can start with which one he prefers. The ideal to increase the results, however, is that all the pillars are used. “Some clients today do not have the need or the team to complete all phases of the Social Journey. Our expectation, however, is that they realize the value of going through all of them, to better implement their relationship strategies, increase productivity and reduce costs on a single platform”, comments Ricardo Heidorn, CEO of Seekr.
Another novelty of the new Seekr platform is the functionality tour. As the tool is one of the most complete on the market – it manages to monitor more than 30 types of social networks – and has several tasks, it is now possible for the user to be guided through a tutorial with tips and guidelines that detail each function. There is also the possibility to watch videos that show the purpose of the sections. Thus, the path to the most suitable solution for your business becomes easier.
For customers who want to see what people say about their brand on social media, the company has refined its monitoring and started to provide a ready-made model for the consumer to base himself on and manage to capture more and more mentions. In addition, searches on Twitter now have more filters, making it possible to search not only by search term, but also by date and location.
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