SAS announces new director of Alliances and Channels for Latin America

Javier Ramírez – new director of Alliances and Channels for Latin America

SAS, a leading analytics company, announces the promotion of Javier Ramírez as the new director of Alliances and Channels for Latin America. In this position, he will be responsible for driving the indirect sales of analytics solutions in the region, which covers the following countries: Mexico, Colombia, Central America, the Caribbean, Ecuador, Chile, Peru, Argentina and Brazil.

Javier Ramírez has worked at SAS since 2008, managing the direct sales force for the Caribbean and Central America region, later holding the position of Channel and Alliance Manager for the same region. Prior to joining SAS, he was Channel Director for the Latin America North region for Cognos (soon acquired by IBM) from 2005 to 2008. Javier holds a degree in Informatics and Linguistics from McGill University in Montreal, Canada and resides in southern Florida with his wife and three children.

“Organizations in Latin America need to meet business needs that, through channels of prestige, experience and knowledge, can help them to minimize fraud, reduce risk, optimize data management and increase customer intelligence, mainly", highlights Javier Ramírez.

For Ramírez, it is important to activate one of the main values for SAS: curiosity in business partners, so that they can be more creative and innovate in the commercialization of analytical solutions focused on optimizing the profitability and productivity of the business in key industries such as finance. , Government, Telecom, Retail and Manufacturing.

The SAS Partner Program is a network of strategic alliances that create new ways to deliver and implement SAS solutions, and that build strong relationships with leading technology companies to make the most of the latest innovations and business solutions.

Together, SAS and its partners develop, sell and deliver the most complete analytics solutions available in the countries where the company is present; align their go-to-market initiatives and focus their activities on solving the most critical business challenges of shared customers.