Salesforce, the global leader in CRM, presented at Dreamforce, the world's largest software conference, new services to harness the power of the Fourth Industrial Revolution. Now all Trailblazers – the hundreds of millions of individuals and their organizations who use Salesforce to drive innovation, grow their careers, and transform their businesses – will be able to deliver smarter, more personalized digital experiences that put the customer at the heart of their business.
“The Fourth Industrial Revolution is reshaping every company, industry and economy – and the customer is at the center of it all,” said Marc Benioff, president and CEO of Salesforce. “Salesforce provides game-changing technologies like artificial intelligence to empower Trailblazers to deliver customer success, advance their careers, and contribute in meaningful ways to society.”
Salesforce introduced new Customer Success Platform services – with intuitive, easy-to-use tools – that will enable even more Trailblazers to reorient their entire business around a smarter, always-on, and more connected customer. Trailblazers can now easily unlock the latest advancements in personalization, online learning, artificial intelligence, productivity, mobile apps and IoT to deliver smarter, more personalized customer experiences:
• myTrailhead: With the launch of myTrailhead, a new and modern continuous learning platform, Salesforce extends its gamified online learning platform to allow each company to customize the environment with its own content, branding and appearance, all with a simple drag-and-drop interface. . myTrailhead reinvents corporate learning and enablement at every stage of an employee's career journey – from custom onboarding trails to company-specific enablement skills.
• myEinstein: Administrators and developers of any skill level will be able to build custom AI apps across Salesforce – with clicks, not writing code – through two powerful new machine learning platform services: Einstein Prediction Builder, which enables customers automatically build custom AI models that can predict results for any Salesforce field or object; and Einstein Bots, which can be trained with service histories and CRM data to quickly and accurately respond to common customer queries, resolve routine issues, and seamlessly transfer the matter to customer service agents if required. be necessary.
• myLightning: With just a few clicks, Trailblazers can create custom apps, themes, flows, and components, enabling the next level of productivity in the Salesforce user experience. The entire Lightning framework makes it easy to create deeply personalized CRM experiences. With myLightning, admins can specify things like images, colors and page backgrounds to align with their brand.
• mySalesforce: any Trailblazer will be able to build and deploy, with simple tools, powerful modern and highly customized mobile apps. mySalesforce will also publish the custom app to any company's devices on the App Store and Google Play, including testing and configuring the app before submitting it for approval.
• myIoT: With an easy-to-use interface, any Trailblazer can leverage IoT data to create rules-based automation for any business process, native to the Salesforce Platform. Now anyone can combine data from connected devices, sensors, and apps with customer context in Salesforce to create proactive sales, service, and marketing experiences.
Salesforce also announced the Quip Collaboration Platform, which allows teams to collaborate faster and more interactively on a document in real time. The platform has Live Apps – which contain real-time data and can be embedded in Quip. Teams can gather all the relevant information they need – documents, spreadsheets, team communications and real-time live information from apps – on one centralized screen, all in just one click. The Quip Collaboration Platform also has out-of-the-box workflow templates for managing team tasks such as developing and preparing for a new product launch and mapping sales territories.
“The Fourth Industrial Revolution is reshaping every company, industry and economy – and the customer is at the center of it all,” said Marc Benioff, president and CEO of Salesforce. “Salesforce provides game-changing technologies like artificial intelligence to empower Trailblazers to deliver customer success, advance their careers, and contribute in meaningful ways to society.”
Salesforce introduced new Customer Success Platform services – with intuitive, easy-to-use tools – that will enable even more Trailblazers to reorient their entire business around a smarter, always-on, and more connected customer. Trailblazers can now easily unlock the latest advancements in personalization, online learning, artificial intelligence, productivity, mobile apps and IoT to deliver smarter, more personalized customer experiences:
• myTrailhead: With the launch of myTrailhead, a new and modern continuous learning platform, Salesforce extends its gamified online learning platform to allow each company to customize the environment with its own content, branding and appearance, all with a simple drag-and-drop interface. . myTrailhead reinvents corporate learning and enablement at every stage of an employee's career journey – from custom onboarding trails to company-specific enablement skills.
• myEinstein: Administrators and developers of any skill level will be able to build custom AI apps across Salesforce – with clicks, not writing code – through two powerful new machine learning platform services: Einstein Prediction Builder, which enables customers automatically build custom AI models that can predict results for any Salesforce field or object; and Einstein Bots, which can be trained with service histories and CRM data to quickly and accurately respond to common customer queries, resolve routine issues, and seamlessly transfer the matter to customer service agents if required. be necessary.
• myLightning: With just a few clicks, Trailblazers can create custom apps, themes, flows, and components, enabling the next level of productivity in the Salesforce user experience. The entire Lightning framework makes it easy to create deeply personalized CRM experiences. With myLightning, admins can specify things like images, colors and page backgrounds to align with their brand.
• mySalesforce: any Trailblazer will be able to build and deploy, with simple tools, powerful modern and highly customized mobile apps. mySalesforce will also publish the custom app to any company's devices on the App Store and Google Play, including testing and configuring the app before submitting it for approval.
• myIoT: With an easy-to-use interface, any Trailblazer can leverage IoT data to create rules-based automation for any business process, native to the Salesforce Platform. Now anyone can combine data from connected devices, sensors, and apps with customer context in Salesforce to create proactive sales, service, and marketing experiences.
Salesforce also announced the Quip Collaboration Platform, which allows teams to collaborate faster and more interactively on a document in real time. The platform has Live Apps – which contain real-time data and can be embedded in Quip. Teams can gather all the relevant information they need – documents, spreadsheets, team communications and real-time live information from apps – on one centralized screen, all in just one click. The Quip Collaboration Platform also has out-of-the-box workflow templates for managing team tasks such as developing and preparing for a new product launch and mapping sales territories.
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