Salesforce, the world leader in customer relationship management (CRM) solutions, announced the launch of the Salesforce for Messenger platform – the latest innovation from its strategic partnership with Facebook. Together, the companies are empowering companies to engage their customers through dynamic experiences around products, brands and moments – all connected to their business. Powered by Salesforce Lightning, a platform used by more than 150,000 companies and millions of users, Salesforce for Messenger will deliver personalized engagement at scale using CRM data.
With the launch, companies will be able to use Messenger (which already has more than 900 million active users) as a customer relationship channel, to deliver entirely new personalized experiences in the areas of sales, customer service, marketing and applications, loyalty, retaining and involving users. Salesforce for Messenger will be available on a pilot basis in the second half of 2016, during which time pricing will be announced.
As the tool is connected to the world's #1 CRM platform, each Messenger interaction can be guided by the relationship already established with the customer. For example, a reseller may be able to embed a Messenger plugin into the checkout workflow on their website, so that the customer asks all the questions before they buy. As the interaction via Messenger is already linked to the user's previous sales, service and marketing records, the company can make a personal approach, which surprises and exceeds the customer's expectations.
"We've seen Salesforce customers increase their social CRM ROI by 3 or 4 digits. With Salesforce for Messenger they will have another channel, with the opportunity to reach the 900 million Messenger users – dramatically increasing their business opportunities," says Rebecca Wettemann , VP of Nucleus Research.
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