Platform will connect sales, customer service and marketing services
Salesforce and Dell Technologies have just announced a strategic technology deal. Extending the relationship between the two companies, Dell Technologies will expand the use of Salesforce applications in sales, service and marketing, market leaders, as well as the CRM platform, which has just incorporated Einstein's Artificial Intelligence. The solutions will be used by thousands of Dell Technologies employees worldwide to increase the success of their customers.
“At Dell Technologies, our focus is on the customer and delivering the best experiences in the world, and Salesforce is helping us integrate all of our customer interactions across all of our business lines. It is a great movement for our company. And with the incorporation of Einstein's Artificial Intelligence, we can make these interactions even smarter, "says Michael Dell, President and CEO of Dell Technologies.
Salesforce will introduce a flexible platform for integrating sales, service, marketing and more to ensure a more holistic experience for Dell Technologies customers. Dell Technologies customer service centers around the world will have access to the Einstein Service Cloud, which will be incorporated into the Sales Cloud framework.
In addition, companies will use Dell Boomi, the leading native cloud connection platform, to transfer large volumes of data quickly between the two companies.
"Our Intelligent Customer Success Platform will enable Dell Technologies to deliver a unified experience across all of its sales, service and marketing segments," adds Marc Benioff, President and CEO of Salesforce.
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