Solutions that promise to transform the consumer experience and the management process in commerce were demonstrated at AUTOCOM, a fair that took place between April 3rd and 5th, in São Paulo. We highlight the software that meets the requirement of allowing mobility through the store, self-service and minimizing errors and fraud, in addition to other self checkout and smart tag technologies. These innovations were brought together in a space called Retail Experience.
“They can transform the point of sale, making it as modern and efficient as possible, boosting results to go against the crisis and leverage opportunities. With automation, costs can be minimized and the return on investment is guaranteed ”, explains the president of the Brazilian Association of Commercial Automation (AFRAC), Zenon Leite.
“They can transform the point of sale, making it as modern and efficient as possible, boosting results to go against the crisis and leverage opportunities. With automation, costs can be minimized and the return on investment is guaranteed ”, explains the president of the Brazilian Association of Commercial Automation (AFRAC), Zenon Leite.
TOTVS presented its Bemacash tool to the market, which provides complete automation for the micro and small business of the bar and restaurant segment, with a management system combo that brings together cash, stock and even control tables and controls in one and the same payment device and printer.
For fashion and accessories retail (and also for other consumer segments), the company highlighted its Bematech solution, a new platform that consists of a set of APIs (Application Programming Interface, translated as Application Programming Interface) that gather data and allows its application to business. The resource aims to help qualify visitors and monitor the visitation flow of an establishment.
For example, a clothing retailer that wants to get to know its customers can install cameras with sensors for counting and qualifying the public in the environment to capture images that will show indicators of how many people are in the space, what gender, age group and what time more visit the establishment - all of this in real time so that decision making can be increasingly agile and assertive. The novelty marks the company's entry into the Internet of Things (IoT) market with the creation of a complete package of services called bemaGo.
For supermarkets, RP Info presented the self-checkout tool that accepts paper bills and not just cards. Self-service at retail checkout is an efficient option, which uses technologies in peripherals available on the market to ensure the best user experience. This technological novelty can be used in parallel with conventional cashiers, allowing customers the possibility of choosing when paying for purchases.
The event also featured Inova AUTOCOM, a dispute between nine startups focused on the automation of commerce, with criteria established by the Brazilian Startup Association (ABStartups). The big winner of the trip to accompany the NRF Retail´s Big Show 2019 (USA), the main retail event in the world, was ATAR with the ATAR band, the first rechargeable payment bracelet, without ties to banks, 100% national, with design differentiated made of polygenic silicone and with metallic closure.
AFRAC estimates that only 35% of the retail market is currently automated. With the resumption of economic growth, the expectation is that investments in automation will increase significantly.
EN 
PT 
