Ford released its 2019 Trends Report, which reveals how advancing technology is influencing people's behavior change in key areas of life and how this affects the relationship between businesses and consumers. The global survey carried out in 14 countries – including Brazil – points out the seven main points of this transformation.
“These changes can take us from feeling helpless to feeling power, hope and progress,” says Sheryl Connelly, manager of Global Consumer Trends and the Future at Ford. “At Ford, we are focused on human-centered design and committed to finding mobility solutions that improve the lives of consumers and the community. In this context of change, we have to preserve what we consider most valuable – the relationship of trust with our consumers.”
Among other interesting points, the Ford report shows that for 89% of Brazilians it is possible to train the brain to think differently. Regarding environmental progress, 53% of Brazilians believe it will depend on technology, while 91% point to change in human behavior as the way forward. As for autonomous cars, 55% of Brazilians bet that they will be safer than human drivers.
Future
The Ford report helps understand how behavior patterns are expected to influence consumers and businesses around the world in the years to come. See seven trends:
1. The technology division: More than ever, technology has a profound impact on how we connect and see the world. But there is a divide between people who have access to technology and believe it is a force for good and those who do not.
2. Digital detox: while they do not give up their digital devices, more and more people are aware and alarmed by their dependence on these devices and are looking for ways to control the time they spend online. Ford has found that moments of excitement — like driving a race car — have effects on the brain that contribute to overall well-being, and it's using that to enhance the driving experience.
3. regaining control: In a world that, for many, seems to be out of control, consumers are looking for ways to regain power over their lives. As part of its human-centered design process, Ford uses research to better understand people's needs and habits and develops technologies like the Ford Co-Pilot 360 that takes on stressful tasks for the driver and makes driving more comfortable. trusting.
4. The many faces of the self: Social media plays an important role in consumers' lives and many take on various personas – from who they are in real life to how they portray themselves online – which ultimately impact what they buy, use and drive, as well as their technology choices. Ford understands that the car is a reflection of the driver's identity, so it works to develop models that help project who they really are.
5. Life's work: the way we look at work has changed and many people in the world now work to live rather than live to work. Therefore, many companies are innovating offering benefits, such as licenses and opportunities for intellectual enrichment.
6. Eco-momentum: Changing ingrained habits is difficult, but most consumers agree that environmental progress depends on changes in human behavior. Sustainability is essential to the health of the environment and to Ford's business. The company also seeks to reduce CO2 emissions, consistent with the Paris Agreement – investing to launch 40 electric and hybrid vehicles by 2022.
7. Easy way: Mobility today is not simply getting from point A to B, but what we do with our time along the way. Americans spend more time in the car than on vacation, so the ability to do errands along the way can change the travel experience. Ford believes that self-driving cars will facilitate and expand access to transport people and goods. And it's working on pilot test programs with companies like Walmart and Postmates.
“These changes can take us from feeling helpless to feeling power, hope and progress,” says Sheryl Connelly, manager of Global Consumer Trends and the Future at Ford. “At Ford, we are focused on human-centered design and committed to finding mobility solutions that improve the lives of consumers and the community. In this context of change, we have to preserve what we consider most valuable – the relationship of trust with our consumers.”
Among other interesting points, the Ford report shows that for 89% of Brazilians it is possible to train the brain to think differently. Regarding environmental progress, 53% of Brazilians believe it will depend on technology, while 91% point to change in human behavior as the way forward. As for autonomous cars, 55% of Brazilians bet that they will be safer than human drivers.
Future
The Ford report helps understand how behavior patterns are expected to influence consumers and businesses around the world in the years to come. See seven trends:
1. The technology division: More than ever, technology has a profound impact on how we connect and see the world. But there is a divide between people who have access to technology and believe it is a force for good and those who do not.
2. Digital detox: while they do not give up their digital devices, more and more people are aware and alarmed by their dependence on these devices and are looking for ways to control the time they spend online. Ford has found that moments of excitement — like driving a race car — have effects on the brain that contribute to overall well-being, and it's using that to enhance the driving experience.
3. regaining control: In a world that, for many, seems to be out of control, consumers are looking for ways to regain power over their lives. As part of its human-centered design process, Ford uses research to better understand people's needs and habits and develops technologies like the Ford Co-Pilot 360 that takes on stressful tasks for the driver and makes driving more comfortable. trusting.
4. The many faces of the self: Social media plays an important role in consumers' lives and many take on various personas – from who they are in real life to how they portray themselves online – which ultimately impact what they buy, use and drive, as well as their technology choices. Ford understands that the car is a reflection of the driver's identity, so it works to develop models that help project who they really are.
5. Life's work: the way we look at work has changed and many people in the world now work to live rather than live to work. Therefore, many companies are innovating offering benefits, such as licenses and opportunities for intellectual enrichment.
6. Eco-momentum: Changing ingrained habits is difficult, but most consumers agree that environmental progress depends on changes in human behavior. Sustainability is essential to the health of the environment and to Ford's business. The company also seeks to reduce CO2 emissions, consistent with the Paris Agreement – investing to launch 40 electric and hybrid vehicles by 2022.
7. Easy way: Mobility today is not simply getting from point A to B, but what we do with our time along the way. Americans spend more time in the car than on vacation, so the ability to do errands along the way can change the travel experience. Ford believes that self-driving cars will facilitate and expand access to transport people and goods. And it's working on pilot test programs with companies like Walmart and Postmates.
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