After three consecutive years of decline, Brazilian retail grew 6% in 2017. For 2018, the segment is expected to grow 3.2%, according to CNC projections (National Confederation of Commerce in Goods, Services and Tourism). A sign of this recovery is the arrival of international brands in Brazil, including Kiabi, a French clothing brand with affordable prices, belonging to the Mulliez family, which owns the companies Leroy Merlin and Decathlon.
The first store, which opens in August, at Shopping Ibirapuera, in São Paulo, will follow the megastore format, with around 1500 square meters, and items that will cost from R$ 15. The fast fashion chain has 500 physical stores in 15 different countries and is betting on Brazil to start its expansion process in Latin America. For this mission, it chose Totvs technologies to support its operation.
As Brazilian legislation is quite complex and specific, Kiabi chose not to tropicalize its own software, which is used globally in all other units. Because of this, the network chose the technology for POS and the complete ERP from Totvs. In addition, the company will also use the Business Intelligence solution, Totvs Smart Analytics, which consolidates management information in dynamic and intuitive dashboards and allows for much safer decision making for sales reports.
“We studied the Brazilian market and possible suppliers for three or four years until we found solutions at Totvs that would fully respond to the Brazilian government's compliance. We also chose to concentrate our stock in the interior of São Paulo and we needed everything to communicate perfectly, in a fully integrated way”, explains Marie Charlotte, IT leader at Kiabi.
Totvs' management software is fully integrated with the POS and will be responsible for managing, consolidating and controlling all information regarding tax and accessory obligations in Brazil and, in this way, allowing Kiabi to carry out its sales to its public in compliance with the laws. The tool also provides resources for purchasing management, inventory control and includes analytical functionality to evaluate and plan business strategies.
In all, 15 fixed POS and 2 mobile POS were adopted per store, to move around 80 thousand products per month – which will pass through the cashiers quickly and without errors. Totvs' point of sale solution offers a friendly interface, designed with resources that facilitate the monitoring of store cashiers, so that the operator has organized product information, controls the purchase and sale processes and leaves everything more planned with quality and modern.
By November, another unit will be inaugurated in the state of São Paulo, and the forecast is that 40 stores will open in the next 5 years. Founded in 1978, the chain moves €2 billion annually and sells an average of 275 million pieces distributed in six annual collections, inspired by catwalk trends.
“Totvs stands out for offering retail a complete and fully integrated offer, with hardware, POS, ERP and platforms. We invested a lot to offer the market lighter and simpler technologies to optimize service and bring a differentiated experience, not only to the retailer, but also to its customer”, concludes Ronan Maia, Vice President of Distribution and Retail at Totvs.
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