Company adds martech solutions to its portfolio, combining marketing and technology in the implementation of digital channels
THE Quality Digital, one of the leading technology companies in Brazil, announces the acquisition of Driven Technology, a consultancy specialized in retail, industry and the financial market, which stands out for offering innovative solutions for the evolution of digital channels, especially in e-commerce, with a focus on customer experience.The conclusion of the transaction is subject to compliance with the usual conditions precedent for this type of transaction and will follow all governance procedures, as well as the law on Publicly Held Companies. With this acquisition, Quality Digital expands its portfolio of 360º solutions for digital channels, reinforcing its position in the technology and digital communication market.
Driven Tecnologia will be fully integrated into Quality Digital. The leadership of this business area will continue to be the responsibility of co-founders Fabrizzio Topper and Pablo Canano, who will now assume strategic positions within the new Digital Strategy Consulting division.
Founded in 2019, the company specializes in digital acceleration and offers a wide range of solutions for channel digitalization, from strategic planning to implementation. Its omni-commerce projects deliver strategic design applied to business modeling, consumer journey, and customer experience. Driven operates in six areas: Experience Design, Business Modeling, Data Intelligence, Tech Lab, Creative Lab, and Performance Lab. The company is present in more than 15 countries, has won more than 20 awards, and has completed approximately 1,400 projects throughout its history.
Fabrizzio Topper, highlights: “The combination of Quality Digital's strong technology expertise with our experience in digital business will allow us to offer the market complete solutions, not only for digital transformation in e-commerce, but also for the entire consumer journey, from planning to the execution of communication and marketing strategies.”
With the integration of Driven Tecnologia, Quality Digital creates two business units: Digital Strategy Consulting, which will encompass services such as implementation, development, solution architecture, and process structuring, and the Growth division, which will offer solutions for marketing automation, media, traffic planning, and sales funnel optimization.
Natan Lima | From left to right, Fabrizzio Tooper, Julio Britto Júnior and Pablo Canano
Britto Jr., CEO of Quality Digital, emphasizes that the acquisition is strategic for the company, enabling the delivery of complex projects with simplicity and efficiency. “We are rapidly evolving to become a Martech, focused on aligning technological expertise with the best marketing and communication strategy. Our goal is to create a unique customer experience, integrating all stages, from the implementation of digital channels to the optimization of the sales experience and recurrence. This movement is essential to meet the business models that best adapt to the needs of our customers and the market.”
This acquisition is the latest in a series of strategic moves by Quality Digital, which in 2022 acquired ACCT Global, a leading specialist in e-commerce software architecture and engineering. With these acquisitions, Quality Digital expands its capabilities to offer a complete portfolio of digital solutions, from building e-commerce platforms to media management and channel optimization.
Rodrigo Torres, CFO of Quality Digital, emphasizes that acquisitions are part of the company’s strategic DNA. “Analyzing companies focused on high-value digital solutions is part of our daily routine. We are always evaluating good opportunities; our ultimate goal is to have more complete solutions, adding value to our customers and shareholders.”
The conclusion of the transaction is subject to compliance with the usual conditions precedent for this type of transaction and will follow all governance procedures, as well as the Publicly Held Companies Act. The Company will keep the market and the general public duly and timely updated on relevant information related to this matter.
EN 
PT 
