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Qlik, an international reference in visual analytics, participated in the Gartner Symposium/ITxpo 2016, which took place from October 24th to 27th at WTC Events, in São Paulo, to talk about the importance of unique visual data analysis and expose its cloud platform .
 
“The Business Intelligence market changes all the time and we need to keep up with this pace. Today, more than having access to data, we understand the need to share analyses”, said Eduardo Kfouri, Qlik's VP for Latin America.
 
“Sharing insights is essential to accelerate decision making. That's why we decided to invest in the cloud so that different people on the same team can perform analysis through collaborative workspaces, have automated data updates and group-level governance”, he added.
 
Currently, the company has an offer freemium of the Qlik Cloud tool, in which the user can learn about and use various features and pay an additional fee for extra features. “This is a means by which we provide managers with the first contact with the analytics environment. Our goal is to give users the freedom to explore data in a dynamic way,” explained David Macedo, Qlik's Brazil Sales Director. The idea is to simplify access to information in one place, facilitate understanding and enable new and different insights, giving more decision-making power to managers who will have access to data in a visually appealing way. 

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