While the Broad National Consumer Price Index (IPCA) recorded a rise of 81% in the last 10 years, computer prices fell by an average of 61,32%.
In general, electronics – TV, sound and computers – were one of the categories with the biggest drop in price in the last decade – 52,62% decrease, on average. The price of the computer was below that index, thanks to a series of factors, which include the exemption of taxes on computer products; increased local manufacturing of components; dollar fall; heating up of the local economy and the increase in the scale of the Brazilian market, which today disputes the world's leading positions in PC consumption.
As a basis of comparison, the price of a new car increased by 6,23% in the same period, even with an increase in sales volume and a drop in IPI (Imposto sobre Produtos Industrializados). “The drop in computer prices, together with the greater diversification of products in the Brazilian market and a joint effort by the entire ecosystem, made Brazil’s digital inclusion project a resounding success – the computer has never been so accessible to the lower strata of the population. ”, commented Fernando Martins, president of Intel Brazil. “Ten years ago, having a computer at home was the dream of many families in the C class. Today, this dream has never been closer to reality”.
More accessibility attracts C and D classes
In a recent survey carried out by Intel with families from the ABCD classes in which people already use computers, whether at work, in LAN Houses, or at the home of family and friends – 24% of the families still do not have a computer. For these families, the computer is the most suitable purchase as it fully meets the needs of all members.
Among those families that still don't have a computer at home, 46% intend to buy one within 18 months. Of these, 52% consider buying a notebook and 48% consider buying a desktop; while only 8% think of the tablet as the first computing device and 5% consider the purchase of a smartphone.
“What makes the computer attractive to families in the C and D class is not only the price, which has never been so affordable, but also the ability of the computer to change the reality of families, through access to information, education, leisure and culture”, said Fernando Martins. “The investment made in a computer pays off in many ways, making the purchase a priority for the average Brazilian.”
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