Pitney Bowes, a global technology company that provides innovative products and solutions to power commerce, today announced the launch of five new Communicate solution capabilities to help organizations reach and engage consumers at every step of their brand interactions. The latest iteration of Communicate solutions leverages emerging modern technologies to empower companies to improve the customer experience in new ways.
According to a recent Walker report, by the year 2020 customer experience will overtake price and product as the key brand differentiator. For years, organizations have been challenged to deliver consistent experiences across physical, digital and mobile channels, and with emerging trends like artificial intelligence (AI) and conversational user interfaces (bots), an additional layer of complexity is in store. challenging brands' customer experience strategies.
“In the Digital Age, consumers interact with brands in a variety of ways and have already demonstrated a willingness to shift the loyalty of organizations that do not provide consistent, high-quality experiences at every point that matters,” said Chris Hall, Vice President of Customer Service Solutions. Pitney Bowes Customer Engagement. “New updates and features to our Communicate portfolio will help customers keep pace and adapt to evolving customer preferences as new channels and engagement technologies emerge.”
The new capabilities, which include innovations for digital engagements and physical communications, were developed in direct response to customer feedback, their evolving needs and the ever-changing digital landscape. They include:
EngageOne Video (EOV) v2.3 – award-winning solution that combines video with user data to provide more interactivity and personalization to help brands improve customer engagement and reduce call center costs.In the US, through a partnership with Rapt Media, Telecommunications, Insurance, Public Services and Financial can now access four video models to accelerate the return on investment in a short time. The analysis and feedback generated from the deployment allows companies to learn and make adjustments before investing in a fully customizable solution with the EOV platform. More recently, EOV has received global recognition for excellence in customer service with the following awards: AMAUTA Awards, European Contact Center Service Awards (ECCCSAs), POST's Digital Insurance Awards, FS Tech Awards and Xplor France Awards.
EngageOne Digital Designer v2.0 – It provides a simple yet powerful browser-based interface that allows anyone to create and send notifications via email, SMS or push messages using dynamic and interactive content, optimized for viewing on any device. Using interactive templates and drag-and-drop tools, business users can quickly create more engaging and responsive customer communications through better design, push-free editing, dashboard reporting capabilities, and template import and export capabilities.
EngageOne Communications Suite v4.4 – It enables customers to design and deliver real-time, engaging and personalized multi-channel communications for their customers. In the latest release of EngageOne Suite, users can embed interactive video content into their print and digital communications. Other notable features include updates to EngageOne Interactive to allow users to complete their models with an expanded list of supported web browsers such as Google Chrome and Firefox, and faster processing of batch and on-demand communications.
EngageOne Output Manager v3.0 – Optimize document workflow and free users from the limitations of proprietary vendors and data transmissions with robust print management. This update includes a new optional module, EngageOne Accessibility, which allows users to consume PDF communications, create the necessary tags for output, and archive communications during the production workflow. This allows communications to be available to customers and visually impaired employees on their assistive devices.
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